# GTM Analytics & Strategy

**Company:** [Shepherd](https://hotfix.jobs/companies/shepherd)
**Location:** San Francisco, CA
**Role:** Data Analytics
**Salary:** $150k – $205k/yr
**Experience:** 5+ years
**Skills:** SQL, Python, Excel, Salesforce, Outreach, BI Tools, Data Visualization, Tableau, Looker
**Posted:** 2026-04-28

> Analyzes GTM data across sales, pipeline, and operations to drive strategy, growth levers, and performance insights. Partners with leadership using SQL, BI tools, and Salesforce to deliver dashboards and recommendations. Requires 5+ years in analytics.

## Job Description

## Responsibilities
- Develop a deep understanding of Shepherd's business model, GTM motion, and operating cadence to support data-driven decision-making
- Lead analytical deep dives on core GTM and business questions, identifying patterns, risks, and opportunities across pipeline, conversion, and performance
- Identify, develop, and maintain key performance indicators to measure GTM health, efficiency, and revenue growth
- Create and own dashboards and reports using **SQL** and BI tools to support leadership and functional teams
- Support internal and external reporting requirements, including executive, board, and partner-facing analyses
- Understand and meet key stakeholders' ongoing analytics needs and deliver actionable, data-driven recommendations
- Design and analyze experiments to test hypotheses and identify scalable growth levers (e.g., activities, segmentation, capacity allocation, GTM prioritization)
- Maintain, optimize, and establish best practices for BI and GTM tooling
- Ensure data quality and integrity through robust validation and QA processes

## Requirements
- **5+ years** of experience in analytics, business intelligence, data science, management consulting, or a related field
- **Bonus**: experience with revenue, sales, or GTM analytics in a high-growth environment
- Strong proficiency in **SQL** (required); experience with **Python** is a plus
- Advanced **Excel** skills and experience with modern BI and data visualization tools
- Experience analyzing and synthesizing data across **Salesforce** (CRM) and GTM tooling (e.g., **Outreach**) to inform pipeline strategy and execution
- Experience supporting GTM performance management, including quota setting and sales performance tracking
- Excellent communication skills, with the ability to clearly articulate insights and business implications to technical and non-technical audiences
- A high bar for accuracy, rigor, and polish in analytical work
- Strong business acumen and comfort operating in ambiguity
- Proven ability to prioritize effectively and manage multiple workstreams in a fast-paced environment
- A collaborative, low-ego mindset and experience working cross-functionally

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