# Content Lead

**Company:** [Sage](https://hotfix.jobs/companies/sage)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $155k – $195k/yr
**Experience:** 5+ years
**Skills:** Content Strategy, brand storytelling, writing, editing, SEO, generative engine optimization, Social Media, Content Marketing, content calendars, campaign planning, Analytics, brand voice, case studies, newsletters, landing pages
**Posted:** 2026-08-10

> The Content Lead owns Sage’s content strategy and creates editorial, brand, SEO, and social content that builds awareness and supports growth. The role requires 4–6+ years of content or editorial experience, strong writing and editing skills, and comfort operating cross-functionally in an ambiguous, mission-driven environment.

## Job Description

## Responsibilities
- Develop and maintain Sage's overarching content strategy across web, email, blog, social, long-form, and other formats.
- Own content calendars and campaign planning in collaboration with marketing, product, and go-to-market teams.
- Define and execute SEO and generative engine optimization (GEO) strategies to increase discoverability across search engines and AI-powered platforms.
- Create and manage editorial content, including thought leadership, case studies, newsletters, and landing pages.
- Collaborate cross-functionally to align content with business goals, voice, and positioning.
- Measure content performance, uncover audience insights, and optimize content strategy based on data.
- Lead and mentor the Social Media Manager, setting social strategy and aligning channels with brand, voice, and business objectives.
- Uphold and evolve Sage's brand voice.
- Manage freelance writers, agencies, and other creative partners as needed.

## Requirements
- 4–6+ years of experience in content strategy, brand storytelling, or editorial leadership.
- Demonstrated ability to create thoughtful, strategic content across digital channels.
- Strong writing and editing skills, supported by a portfolio showing creativity and clarity.
- Experience working in fast-growing, cross-functional teams, particularly in mission-driven or healthcare-related companies.
- Comfort working in ambiguity, building processes, and managing content end to end.

## Nice-to-Haves
- B2B experience; D2C experience is also considered when paired with reporting into a marketing function.
- Background in brand development or content design.
- Experience in virtual healthcare, wellness, or adjacent sectors.

## Compensation and Benefits
- Expected annual salary range: **$155,000–$195,000 USD**, depending on job level, expertise, experience, and qualifications.
- Stock options.
- Fully paid health and dental insurance.
- Vision insurance.
- Membership to premium primary and urgent care.
- Online medical health providers.
- Flexible time off policy.
- Seven paid holidays.
- Company-wide winter break.
- In-office culture at the Union Square headquarters, with up to two remote days per week.
- Office lunch, stocked snack bar, offsites, outings, and team meals.

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