# Senior Field Marketing Manager

**Company:** [Sandbox VR](https://hotfix.jobs/companies/sandbox-vr)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $99k – $115k/yr
**Experience:** 5+ years
**Skills:** Field Marketing, franchise marketing, local marketing, Project Management, pr, influencer marketing, paid media, CRM, community engagement, grassroots marketing, Vendor Management
**Posted:** 2026-07-15

> Build and scale repeatable pre-opening marketing systems and playbooks to support 2-4 VR franchise launches per month. Guide and enable franchisees on local marketing strategies, training, and execution to drive awareness, bookings, and early revenue while maintaining brand consistency.

## Job Description

## What You'll Be Doing

- Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
- Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
- Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
- Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
- Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
- Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
- Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
- Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
- Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.

## What Success Looks Like

Within your first year, you will:
- Build a repeatable launch marketing system that franchisees confidently adopt.
- Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.
- Strengthen collaboration across Marketing, Operations, and franchise partners.
- Expand the field marketing toolkit into a scalable resource that improves every future opening.

## What We're Looking For

- 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
- Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
- Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
- Strong project management skills with the ability to manage multiple launches simultaneously.
- Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
- Excellent communication, executive presence, and relationship-building skills.
- Strategic travel to support new market launches.

## What We're Offering

- 4% 401k match
- Significant equity grants in a rapidly growing organization
- Robust medical benefits
- Full remote work from any of our currently approved US states
- Monthly internet & phone stipend

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**Canonical:** https://hotfix.jobs/jobs/8b7ce979-1f21-4504-869f-84b43d74e8fe