# Senior Product Marketing Manager

**Company:** [Retell AI](https://hotfix.jobs/companies/retell-ai)
**Location:** Redwood City, CA
**Role:** Product Marketing
**Salary:** $200k – $210k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Messaging, Positioning, Product Launches, Sales Enablement, B2B SaaS, AI Infrastructure, Developer Tools, Case Studies, Social Campaigns, Vertical Marketing, Competitive Analysis
**Posted:** 2026-05-01

> Leads product positioning, messaging, launches, and sales enablement for Voice AI platform targeting verticals like healthcare and legal. Directs brand campaigns and translates market insights into converting narratives. Requires 5+ years B2B SaaS product marketing experience.

## Job Description

## Key Responsibilities

- Own positioning and messaging across all buyer types and verticals
- Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics
- Keep competitive differentiation sharp as the Voice AI landscape evolves
- Lead product launches end-to-end
- Own strategy, narrative, and cross-functional coordination from brief to announcement
- Partner with DevEvangelist on the demo and technical content layer
- Build sales enablement from scratch
- Run enablement sessions and keep the team equipped with the latest messaging
- Drive customer and market insights
- Run ongoing discovery and translate insights into messaging that converts
- Build case studies and proof points across key verticals
- Direct brand and social campaigns (20%)
- Concept campaigns and brief the creative team on execution
- Plan campaign bursts around launches, events, and AI industry moments

## Requirements

**Must have:**
- 5+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
- Proven track record of owning launches end-to-end
- Strong messaging instincts: knows what to say and how to brief others to say it
- Experience building sales enablement programs from scratch
- Comfortable with technical products

**Nice to have:**
- Experience in AI infrastructure, CCaaS, or contact center space
- Background marketing to both technical and business buyers
- Has directed social campaigns with real organic reach
- Strong aesthetic sensibility and POV on brand content
- Startup experience

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