# Strategic Finance Lead, GTM

**Company:** [Headway](https://hotfix.jobs/companies/headway)
**Location:** Remote
**Role:** Finance & Accounting
**Salary:** $132k – $160k/yr
**Experience:** 4+ years
**Skills:** Google Sheets, Looker, Financial Modeling, Budgeting, Forecasting, KPIs, Unit Economics, Dashboards, BI Tools, AI
**Posted:** 2026-04-02

> Leads strategic finance for GTM initiatives by building financial models, owning budgeting/forecasting, analyzing KPIs and unit economics, and providing cross-functional insights to optimize resource allocation and scale growth investments. Requires 4+ years experience, proficiency in Google Sheets/Looker, and AI enthusiasm.

## Job Description

## You Will

- Build and maintain financial models to assess GTM investment efficiency, scenario plan, and evaluate trade-offs across growth initiatives
- Own budgeting and forecasting processes for GTM spend, partnering with budget owners to align plans with strategic priorities.
- Analyze operating KPIs and funnel data to evaluate unit economics, channel performance, and overall GTM effectiveness
- Partner cross-functionally to surface insights and support strategic decision-making
- Develop dashboards, reporting, and executive-ready materials to communicate progress against goals

## You’d be a great fit if…

- 4+ years of professional experience, ideally in a mix of financial services (Consulting / Equity Research / Private Equity) and highly analytical roles at a fast-growing company (Strategic Finance)
- Highly proficient in **Google Sheets** (advanced formulas) and **Looker** (or similar BI tools) and comfortable working with large datasets
- Detail-oriented and have a “measure twice, cut once” approach when working with financial data
- Excited to work cross functionally with the business teams to develop a greater understanding of function-specific efficiency metrics and help course-correct where necessary
- Take ownership and are a resourceful self-starter—you proactively seek context, solve ambiguous problems, and anticipate stakeholder needs
- Excited about **AI** and how it's reshaping finance, and you actively explore and apply AI tools to drive faster insights, greater efficiency, and smarter decision-making
- Communicate complex insights clearly, tailoring your message for different audiences (finance vs. marketing)
- Thrive in a fast-paced, cross-functional environment and enjoy collaborating with marketing, finance, and growth teams

## Compensation and Benefits

The expected base pay range for this position is **$131,750 - $160,000**, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant.

Benefits offered include:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development

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