# Senior Solutions Marketer

**Company:** [Lovable](https://hotfix.jobs/companies/lovable)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Skills:** Product Marketing, Campaign Strategy, Go-To-Market, Positioning, Messaging, Market Analysis, Narrative Development, Ai Platforms, Competitive Analysis, Cross-Functional Collaboration
**Posted:** 2026-03-16

> Develops solutions positioning, messaging frameworks, and integrated campaigns for AI-powered software platform targeting creators, startups, and enterprises. Partners with product and GTM teams to identify market opportunities and drive pipeline through narratives and enablement.

## Job Description

## Responsibilities
- Develop and own Lovable's solutions positioning and messaging framework across key audiences: individual creators, startups, SMBs, and enterprise teams spanning multiple verticals and use cases.
- Lead narrative development for how Lovable shows up in market — crafting the stories, frameworks, and positioning that connect our platform's capabilities to the outcomes different audiences care about.
- Design and execute integrated marketing campaigns that span content, digital, events, and sales enablement — driving measurable awareness, engagement, and pipeline.
- Partner with product and engineering to deeply understand the roadmap, the technology under the hood, and the competitive landscape — developing the product fluency needed to be a credible voice with technical and non-technical audiences alike.
- Collaborate with GTM teams to develop segment-specific messaging, PLG campaigns, and enablement materials that accelerate deal velocity across segments.
- Build and maintain a library of use case narratives, customer proof points, and competitive positioning assets that the broader marketing and sales organization can leverage.
- Work with content and community teams to develop thought leadership that positions Lovable at the center of conversations around AI-powered development, the future of software creation, and the democratization of building.
- Identify and prioritize emerging verticals, personas, and use cases — conducting market analysis, synthesizing customer and sales signal, and developing the go-to-market playbooks to unlock them.
- Help define and refine Lovable's ICP across segments — partnering with GTM and product teams to understand where we have the strongest fit, where there's white space, and where to place our next bets.
- Report on campaign and messaging performance, using data to iterate on what's working and to inform strategic priorities.
- Continuously experiment with AI tools and workflows to accelerate your own output — from research and competitive analysis to content production and campaign operations — and share what works with the broader team.

## Requirements
- 8+ years of marketing experience with significant time spent in solutions marketing, product marketing, or integrated campaign roles at B2B SaaS or developer-focused companies.
- Think like a product marketer first — deeply understand the product, the technology, and the competitive landscape.
- Strong writer who can craft narratives that are clear, compelling, and differentiated.
- Thrive in a 0-to-1 environment — build processes, navigate ambiguity, operate with speed.
- Adaptable generalist with depth across messaging and positioning, campaigns, content strategy, sales enablement, and analytics.
- Experience marketing to multiple audience segments simultaneously.
- Analytically sharp — synthesize market data, customer insights, and sales signal to identify ICP fit and white space opportunities.
- Excel at cross-functional collaboration.
- Strong product intuition and technical curiosity.
- Passionate about AI, future of software creation.
- Think in systems — build repeatable processes and scalable frameworks, experiment with AI tooling.

## Nice-to-Haves
- Experience at a high-growth, product-led growth (PLG) company where self-serve and enterprise motions coexist.
- Marketed developer tools, no-code/low-code platforms, or AI products.
- Track record of building marketing programs from scratch at a growth-stage company.
- Experience with events.

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