# Director, DCP and Partner Marketing Programs

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA, Bellevue, WA, Dublin, CA
**Role:** Product Marketing
**Salary:** $213k – $279k/yr
**Experience:** 15+ years
**Skills:** Partner Marketing, Co-Marketing, Go-to-Market Strategy, Ecosystem Marketing, Attribution Models, Pipeline Generation, Marketplace Marketing, Revenue Attribution, B2B Marketing, Cross-Functional Alignment
**Posted:** 2026-04-24

> Leads global partner marketing programs at Snowflake, building scalable co-marketing frameworks, crafting joint narratives with strategic partners, and driving ecosystem revenue growth through Marketplace engagement and product launches. Requires 15+ years in B2B tech marketing, 5+ in partner ecosystems, and proven team leadership.

## Job Description

## Responsibilities

### Build the Global Partner Marketing Engine
- Own and evolve Snowflake’s partner marketing programs (including Partner Activate)
- Design a scalable co-marketing framework across partner tiers with clear ROI expectations
- Define how partners engage across launches, campaigns, and lifecycle marketing
- Create repeatable motions that drive:
  - Partner-sourced pipeline
  - Partner-influenced revenue
  - Marketplace engagement and transactions

### Lead Data Cloud Product Partner Marketing
- Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)
- Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud
- Build and scale Marketplace-first marketing motions to drive preference and consumption
- Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories

### Define Partner GTM for Product Launches
- Build the partner motion for major product and platform launches
- Ensure partners are activated early with clear messaging, content, and campaigns
- Translate product innovation into ecosystem-driven growth

### Drive Cross-Functional Alignment
- Partner deeply with: Product Marketing, Demand Generation, Field Marketing, Alliances & Business Development
- Ensure partner narratives are embedded in integrated campaigns
- Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals

### Lead and Scale the Team
- Lead a team of Partner Marketing Managers
- Elevate the team from program execution to strategic GTM leadership
- Build a culture of accountability, measurement, and high-impact storytelling

## Requirements

### Experience
- **15+ years** in B2B technology marketing
- **5+ years** in partner marketing, alliances GTM, or ecosystem marketing
- Experience operating at scale in complex, multi-product organizations

### Strategic Strengths
- Ecosystem storytelling: Ability to translate technical integrations into compelling joint value propositions
- Program architecture: Experience building scalable marketing systems tied to pipeline and revenue
- Marketplace & platform thinking: Understanding of two-sided ecosystems and partner incentives

### Analytical Rigor
- Strong experience with attribution models across multi-touch, multi-partner sales cycles
- Proven ability to connect marketing programs to pipeline and revenue outcomes

### Leadership
- Track record of leading high-performing teams
- Strong cross-functional influence across Product, Sales, and Partnerships
- Executive presence with both internal stakeholders and external partners

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