# Product Marketing Lead, Technical

**Company:** [LiveKit](https://hotfix.jobs/companies/livekit)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $201k – $255k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Product Launches, Go-to-Market Strategy, Positioning, messaging, Sales Enablement, Competitive Intelligence, SEO, aeo, Thought Leadership, Product-Led Growth, AI/ML, Developer Tools, Infrastructure, case studies
**Posted:** 2026-08-12

> Leads product marketing strategy and execution for a voice AI infrastructure platform, owning launches, positioning, content, sales enablement, and GTM systems. Requires 8+ years of product marketing experience, technical storytelling ability, and experience across both PLG and sales-led motions.

## Job Description

## Responsibilities
- Own end-to-end product launches, from positioning and messaging through enablement and go-to-market execution.
- Support sales with collateral, battle cards, competitive intelligence, and enablement materials.
- Develop and maintain customer stories and case studies demonstrating real-world impact across key verticals.
- Lead content strategy, including SEO, AEO, and thought leadership, to position LiveKit as the default platform for voice AI.
- Partner with design and web teams to translate messaging into landing pages, emails, and campaign assets.
- Support both product-led growth (PLG) and sales-led motions, bridging self-serve users to sales-assisted expansion.
- Develop enterprise buyer insights to inform positioning, segmentation, and campaign strategy.
- Collaborate with product, sales, design, and developer relations to ensure consistent messaging.
- Build and scale product marketing infrastructure, including messaging frameworks, launch systems, and repeatable go-to-market processes.

## Requirements
- 8+ years of product marketing experience, ideally in developer tools, infrastructure, or AI/ML.
- Experience with both PLG and sales-led go-to-market motions.
- End-to-end product launch ownership with measurable impact on pipeline, adoption, win rate, or similar metrics.
- Strong writing and storytelling skills, with the ability to translate technical concepts for developer and enterprise audiences.
- Ability to operate as a player-coach by setting strategy and executing content and messaging work.
- Strong perspective on product marketing in the AI era and the evolution of the function.

## Nice to Have
- Experience with partner-led or ecosystem go-to-market.

## Compensation and Benefits
- Competitive salary and equity package.
- Health, dental, and vision benefits.
- Flexible vacation policy.

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