# Product Marketing Manager

**Company:** [Reality Defender](https://hotfix.jobs/companies/reality-defender)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $140k – $180k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, B2B SaaS, Cybersecurity, Messaging, Competitive Analysis, Sales Enablement, Market Research, Case Studies, Cross-Functional Collaboration
**Posted:** 2026-05-22

> Own go-to-market strategy, positioning, and messaging for deepfake detection products targeting security leaders and government stakeholders. Requires 5+ years of enterprise B2B SaaS product marketing experience, ideally in cybersecurity.

## Job Description

## Responsibilities
- Define and execute go-to-market strategies for new products, features, and integrations
- Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for sales, customer success, and channel partners
- Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs
- Conduct market research to understand customer needs, industry trends, and competitive landscape
- Lead the creation of compelling case studies, use cases, and customer stories
- Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement
- Track and measure the success of product launches and marketing initiatives

## Requirements
- 5+ years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions
- Strong understanding of technical audiences, including IT decision-makers, developers, and security teams
- Proven ability to create clear, compelling messaging for technical products
- Experience conducting market and competitive analysis
- Exceptional collaboration skills with the ability to work across sales, product, and customer success teams
- Based in the United States, with a preference for candidates near New York City

## Nice-to-Haves
- Prior experience in early-stage or fast-growth environments

## Benefits
- Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents
- Dental and Vision plans with 100% premium coverage for employees and their dependents
- Short/Long-term disability and life insurance plans with 100% premium coverage for employees
- FSA/HSA and 401k programs
- Equity compensation
- 20 days of PTO per year
- 12 weeks of Parental Leave
- Learning and Development budget
- Monthly wellness benefits
- Annual company-sponsored offsite
- For NYC HQ employees: Daily in-office lunch through UberEats, Commuter benefits, Remote Fridays, Happy Hours and other local events

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**Apply:** https://hotfix.jobs/jobs/8a47c397-75a1-4dec-af58-20dd81012006
**Canonical:** https://hotfix.jobs/jobs/8a47c397-75a1-4dec-af58-20dd81012006