# Events Lead, Brand

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Role:** Other
**Salary:** $320k – $400k/yr
**Experience:** 15+ years
**Skills:** Event Marketing, Experiential Marketing, Brand Activations, Event Production, Vendor Management, Budget Management, People Management, Spatial Design, Creative Direction, Event Measurement
**Posted:** 2026-06-05

> Own strategy and execution of brand-focused events at Anthropic, from intimate thought leadership gatherings to large-scale industry activations. Manage a team and lead end-to-end production while collaborating cross-functionally with brand, communications, policy, and product teams.

## Job Description

## Responsibilities
- Develop and execute brand events aligned with Anthropic's brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare
- Manage a team of full-time and contracted employees
- Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
- Collaborate with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements
- Partner with communications and policy teams to produce thought leadership events, forums, and experiences positioning Anthropic as a leader in responsible AI development
- Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies
- Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality
- Develop and manage relationships with external production agencies, venue partners, and experiential design firms
- Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
- Manage event budgets and timelines, balancing creative ambition with operational rigor
- Stay current with experiential marketing trends, emerging event technologies, and innovative formats
- Support the development of "Event in a Box" toolkits and brand guidelines for partners and internal teams

## Requirements
- 15+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
- Strong portfolio of brand events demonstrating ability to translate company values and positioning into memorable, on-brand experiences
- Extensive experience managing the full event lifecycle—from strategic planning and creative concepting through production, on-site execution, and post-event measurement
- Skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements
- Demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs
- Excellent communicator who can articulate creative vision to internal leadership and external production partners
- Ability to balance creative ambition with budget discipline and operational precision
- Experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks
- Experience with people management and running a team
- Comfortable with significant travel (estimated 30-40%) to support on-site event execution
- Passionate about AI and excited by creating events that make complex technology accessible and engaging

## Nice-to-Haves
- Experience producing events in the technology, AI, or enterprise software space
- Background in spatial design, experiential production, or brand architecture
- Experience working with policy, government, or academic audiences on thought leadership events
- Familiarity with event technology platforms and digital/hybrid event production
- Track record of producing events that have driven measurable brand awareness or sentiment outcomes
- Experience developing and managing partner event programs or co-branded activations
- Comfort operating in fast-paced, rapidly evolving environments

## Compensation & Benefits
- Annual Salary: $320,000–$400,000 USD
- Location-based hybrid policy: Staff expected in office at least 25% of the time
- Visa sponsorship available

## Similar roles

- [Lead Safety Engineer, Robotics](https://hotfix.jobs/jobs/2e842db7-e32a-4e1e-a9e0-65eaeefb4b75) - OpenAI - San Francisco, CA - $342k – $468k/yr
- [National Security Policy Lead, Biotech](https://hotfix.jobs/jobs/27d7895c-72c0-4506-9d9d-983db30c03db) - Anthropic - Washington, DC - $295k – $345k/yr
- [Competitive Intelligence Lead](https://hotfix.jobs/jobs/a4ad5fdb-491f-43fa-b8c7-b2e0a0bc8279) - OpenAI - San Francisco, CA - $293k – $325k/yr
- [Agentic Risk Analyst](https://hotfix.jobs/jobs/f4cbf51d-5d80-4682-bc56-7d0ee108259d) - OpenAI - San Francisco, CA - $288k – $425k/yr
- [Threat Intel Manager, Influence Operations & Surveillance](https://hotfix.jobs/jobs/d954aa12-284a-4a12-9571-dcf41e4337d0) - Anthropic - San Francisco, CA - $375k – $455k/yr

**Apply:** https://hotfix.jobs/jobs/8a1d2d6f-4f52-4c5e-8062-3a7cf0752e20
**Canonical:** https://hotfix.jobs/jobs/8a1d2d6f-4f52-4c5e-8062-3a7cf0752e20