# B2B Marketing Manager - Genspark for Business (US)

**Company:** [Genspark](https://hotfix.jobs/companies/genspark)
**Location:** Palo Alto, CA
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** ABM, SEO, CRM, Marketing Automation, A/B Testing, Paid Search, Paid Social, Content Marketing, Email Marketing, Analytics, Product-Led Growth, Demand Generation, Copywriting
**Posted:** 2026-02-04

> Drives B2B marketing strategy for Genspark for Business, owning demand generation, product marketing, ABM, and multi-channel campaigns for self-serve Team Plan and Enterprise offerings. Requires 5-8+ years in high-growth SaaS with strong analytical and execution skills.

## Job Description

## Key Responsibilities

### Strategy & Demand Generation
- Develop and execute comprehensive B2B marketing strategies to maximize top-of-funnel acquisition for both Team Plan (self-serve) and Enterprise Plan
- Drive demand generation initiatives across product marketing, account-based marketing (ABM), performance marketing, and multi-channel campaigns
- Design and implement A/B testing frameworks to continuously optimize conversion rates and campaign performance
- Own and optimize the self-serve customer acquisition funnel, from awareness to sign-up

### Product Marketing & Messaging
- Craft differentiated messaging and positioning for distinct segments: SMB, mid-market, and enterprise customers
- Translate complex AI product features into clear, compelling value propositions for business audiences
- Develop go-to-market strategies for new product releases in close collaboration with product and engineering teams
- Create marketing collateral, case studies, sales enablement materials, and thought leadership content

### Account-Based Marketing
- Design and execute targeted ABM campaigns for mid-market and enterprise accounts
- Develop personalized content and outreach strategies for high-value prospect segments
- Collaborate with sales to align marketing efforts with pipeline goals and revenue targets

### Cross-Functional Collaboration
- Partner closely with the go-to-market team (sales, customer success, support) to align on messaging, lead quality, and conversion optimization
- Coordinate with the consumer marketing team to ensure brand consistency across individual and business offerings
- Work alongside the Head of Growth and growth team to maximize top-of-funnel efficiency and optimize the entire customer journey
- Engage with product and engineering teams to stay ahead of product roadmap and translate innovations into marketing opportunities

### Channel Management
- Execute integrated marketing campaigns across digital channels (paid search, paid social, content marketing, SEO, email, webinars, events)
- Manage both online and offline marketing initiatives to drive brand awareness and lead generation
- Optimize marketing mix and budget allocation based on performance data and ROI

### Success Metrics
- Top-of-funnel volume: Number of qualified leads generated for Team Plan and Enterprise Plan
- Self-serve conversion rates: Sign-ups, trial-to-paid conversion, and revenue growth for Team Plan
- Enterprise pipeline contribution: Marketing-sourced opportunities and influence on enterprise deals
- Marketing-qualified lead (MQL) volume and quality: Lead-to-opportunity conversion rates
- Brand awareness metrics: Website traffic, engagement, and market perception
- Campaign performance: ROI, CAC, and channel efficiency

## Required Qualifications

### Experience
- 5-8+ years of B2B marketing experience at high-growth SaaS/technology companies, ideally in the early stages (Series A through growth stage)
- Proven track record at successful product-led growth companies such as Zoom, Slack, Dropbox, Box, Notion, Figma, or similar during their formative years
- Demonstrated success driving both self-serve and enterprise marketing strategies with measurable business impact
- Experience managing the full marketing funnel from awareness to demand generation with clear, quantifiable results
- Deep understanding of product marketing, ABM, performance marketing, and demand generation best practices

### Skills & Capabilities
- Strategic thinker with hands-on execution ability: Comfortable building strategies from scratch and rolling up your sleeves to execute
- Strong analytical skills with expertise in **A/B testing**, marketing analytics, and data-driven decision-making
- Ability to understand and communicate complex, technical **AI/ML** products to diverse business audiences
- Excellent copywriting and messaging skills with experience crafting compelling narratives for B2B buyers
- Proficiency with modern marketing tools and platforms (**CRM**, marketing automation, analytics, **ABM** platforms)
- Experience with multi-channel campaign management across digital and traditional channels

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