# Regional Marketing Specialist, Strategic Accounts

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** Arizona
**Role:** Product Marketing
**Salary:** $80k – $110k/yr
**Experience:** 2+ years
**Skills:** Marketing Automation, CRM, Marketo, Salesforce, ABM, Lead Generation, ROI Analysis, Event Planning, budget tracking, Vendor Management
**Posted:** 2026-07-28

> Regional Marketing Specialist supporting field sales in the TOLAM region to drive pipeline and revenue in the Strategic segment via integrated marketing programs, events, and ABM initiatives. Requires 2+ years marketing experience, strong analytical skills, and ability to collaborate cross-functionally with sales teams.

## Job Description

## Duties and Responsibilities
- Support the planning, execution, and performance reporting of all regional marketing programs
- Assist with campaign and program budget tracking to support pipeline impact and ROI across the assigned region
- Partner with sales teams to identify priorities and deploy programs aligned to pipeline and revenue targets
- Ensure campaign-generated leads are accurately captured, routed, and delivered to Sales in a timely manner
- Coordinate with sales and sales development representative (SDR) teams on pre-campaign readiness and post-campaign follow-up to drive conversion
- Research, evaluate, and launch events, sponsorships, and in-person marketing initiatives aligned to regional and corporate goals
- Communicate program plans, timelines, and results to cross-functional stakeholders and leadership
- Oversee the regional fulfillment process, including promotional inventory and vendor management
- Identify and share best practices across regions to improve execution and performance
- Collaborate with Channel and ISV partners to execute and support local partner marketing programs

## Qualifications
- 2+ years of marketing experience
- Bachelor’s Degree; Marketing preferred
- Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)
- Experience in creating, planning and executing integrated, ROI-driven marketing and lead generation programs, ABM experience a plus
- Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization
- Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats
- Exceptional communication skills, both written and verbal
- Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
- Ability to work independently with occasional support
- Organization and time management skills, rigor, attention to details
- Ability to travel within region for meetings and events
- Team player/collaborative/great attitude

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