# Marketing Operations Manager

**Company:** [Viz.ai](https://hotfix.jobs/companies/vizai)
**Location:** Remote
**Role:** Revenue Operations
**Salary:** $107k – $140k/yr
**Experience:** 3+ years
**Skills:** Marketing Operations, Pardot, Salesforce, Lead Management, Campaign Operations, Data Quality, Audience Segmentation, AI Tools, Automation, Revops, ZoomInfo, LinkedIn Sales Navigator
**Posted:** 2026-06-30

> Manage lead processes, audience segmentation, campaign data integrity, and the marketing tech stack (Pardot, Salesforce) to optimize pipeline growth. Leverage AI/automation for efficiency in a B2B SaaS healthcare AI company; 3+ years marketing ops experience required.

## Job Description

## Responsibilities
- Own the lead management process including scoring, MQL lifecycle and follow-up SLAs.
- Partner with marketing, sales, sales ops and rev ops to monitor lead quality and optimize conversion.
- Design & maintain audience segmentation frameworks to power campaigns.
- Process event and campaign lists, use AI and enrichment tools to identify ICP contacts, and continuously refine audiences based on performance data, sales feedback, and business priorities.
- Maintain campaign data integrity, ensuring campaign responses, attribution and lead disposition data is captured cleanly and consistently.
- Partner with RevOps to keep performance visible and actionable.
- Administer and optimize the marketing tech stack (Pardot, Salesforce, website chat, ZoomInfo, LinkedIn Sales Navigator), driving utilization and partnering with vendors on new capabilities and best practices.
- Leverage AI tools and agents to streamline workflows, improve productivity, and enhance the quality and speed of marketing operations.

## Requirements
- At least 3 years of experience in marketing operations, ideally in a B2B SaaS or healthcare technology environment.
- Hands-on experience with marketing automation and CRM platforms, with a strong understanding of lead management, campaign operations, data quality, and reporting best practices.
- Experience with Pardot and Salesforce is strongly preferred.
- Demonstrated ability to manage multiple projects and priorities while maintaining strong attention to detail and execution quality.
- A proactive, self-directed approach to problem solving, with the ability to quickly understand business context and apply learnings across initiatives.
- Experience using AI tools, automation platforms, and modern productivity technologies to improve efficiency and scale operational processes.
- Strong analytical, organizational, and communication skills, with the ability to collaborate effectively across Marketing, Sales, and Revenue Operations.
- A collaborative team player who takes ownership, follows through, and contributes positively to a fast-paced environment.

## Success Metrics
- Lead routing, scoring, and follow-up SLAs are running efficiently with lead quality and conversion rates trending positively.
- Dashboards are monitored regularly, with campaign performance, attribution and pipeline contribution tracked and trusted and positive momentum shared regularly.
- The marketing database is clean, enriched, and aligned to ICP criteria, with new contacts processed accurately and efficiently.
- Segmentation is maintained and automated so the right audience receives the right message at the right time.
- The marketing technology stack is optimized, well adopted and supporting campaigns.
- Processes are documented, scalable, and proactively improved as business needs evolve.

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**Canonical:** https://hotfix.jobs/jobs/896933d9-8ecf-4bd4-a2af-6c0b84e2fe55