# Content Marketing Manager

**Company:** [Hover](https://hotfix.jobs/companies/hover)
**Location:** San Francisco, CA, New York, NY
**Role:** Content Marketing
**Salary:** $132k – $163k/yr
**Experience:** 4+ years
**Skills:** Content Marketing, Campaign Marketing, Growth Marketing, Content Strategy, Content Writing, Storytelling, Editorial Calendars, Project Management, Content Analytics, HubSpot, Marketing Automation, B2B SaaS, SEO, Ai-Assisted Content Creation
**Posted:** 2026-09-01

> Leads content strategy and integrated campaigns for Hover’s self-serve, product-led business, creating B2B content that drives awareness, engagement, signups, and monetization. Requires 4–6 years of content, campaign, demand generation, or growth marketing experience and strong writing and analytics skills.

## Job Description

## Responsibilities
- Own Hover’s content marketing strategy across long-form and short-form content, including website pages, blogs, digital resources, thought leadership, product content, email, and campaign assets.
- Develop integrated marketing campaigns and content calendars supporting strategic initiatives, product launches, seasonal programs, and revenue goals.
- Create content for contractors and other key audiences throughout the buyer journey.
- Translate product capabilities into clear, customer-centric messaging and content in partnership with Product Marketing.
- Partner with Growth Marketing on experimentation and prioritization.
- Manage end-to-end content production, including creative briefs, stakeholder reviews, publishing, and performance measurement.
- Produce or contribute to website content, blog articles, webinars, original research and industry reports, guides, templates, and video.
- Analyze campaign and content performance to improve organic website traffic, content engagement, self-serve signups, feature utilization, and monetization.
- Stay current on content marketing, AI-assisted content creation, and B2B storytelling trends.

## Requirements
- 4–6 years of experience in content marketing, campaign marketing, demand generation, or growth marketing.
- Demonstrated success developing content-driven marketing campaigns across multiple channels.
- Strong writing, editing, and storytelling skills.
- Experience managing editorial calendars and leading content production from concept through publication.
- Experience creating B2B marketing content, including blogs, content libraries, landing pages, email campaigns, and webinars.
- Strong project management skills and ability to manage multiple campaigns simultaneously.
- Experience measuring content performance and using data to improve campaign effectiveness.
- Experience collaborating cross-functionally with Product Marketing, Sales, Design, Customer Success, and Growth Marketing.
- Excellent communication skills and strong attention to detail.

## Preferred Qualifications
- Experience with HubSpot or another marketing automation platform.
- Experience at a high-growth B2B SaaS company.
- Experience marketing to technical buyers or industries such as construction, insurance, real estate, or vertical SaaS.
- Familiarity with AI-assisted content creation tools and modern content workflows.
- Basic understanding of SEO best practices and organic growth.

## Compensation and Benefits
- Base salary: $132,000–$163,000 annually.
- Meaningful equity.
- Medical, dental, and vision coverage for employees and dependents.
- Unlimited flexible paid time off.
- Paid parental and new-child bonding leave.
- Monthly self-care days.
- Fitness classes, meditation and mindfulness tools, virtual therapy, and family planning assistance.
- Support for management training, conferences, workshops, and certifications.

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