# Lifecycle Marketing Manager

**Company:** [Runway](https://hotfix.jobs/companies/runway)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $180k – $240k/yr
**Experience:** 3+ years
**Skills:** Email Marketing, CRM, Marketing Automation, audience segmentation, A/B Testing, campaign analytics, behavioral triggers, Lifecycle Marketing, Product Marketing, Growth Marketing
**Posted:** 2026-08-13

> Owns lifecycle marketing programs across email and related channels, driving onboarding, activation, retention, monetization, and re-engagement. The role requires 3–6 years of experience, hands-on campaign execution, segmentation, experimentation, analytics, and cross-functional collaboration.

## Job Description

## Responsibilities
- Own the day-to-day execution and optimization of lifecycle marketing programs, initially focused on email.
- Build, QA, schedule, and launch campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization.
- Translate product launches, updates, and capabilities into clear lifecycle campaigns.
- Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement.
- Analyze campaign performance and recommend what to continue, change, and test next.
- Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action.
- Brief creative and content teams on assets needed for lifecycle campaigns.
- Partner with growth and data teams to improve reporting on email performance, activation, retention, conversion, and downstream business impact.
- Support lifecycle communications for product launches, feature releases, events, community initiatives, creator programs, and key marketing moments.

## Requirements
- 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role.
- Experience building and executing email or lifecycle campaigns in a consumer, prosumer, SaaS, marketplace, creative, or technology environment.
- Strong understanding of onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation.
- Hands-on experience with email, CRM, lifecycle, or marketing automation tools.
- Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting.
- Ability to analyze campaign performance and translate data into clear recommendations.
- Strong project management skills and ability to manage multiple campaigns, stakeholders, timelines, and dependencies.

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**Apply:** https://hotfix.jobs/jobs/88a4d1bf-1569-47a3-b639-c5439c104bac
**Canonical:** https://hotfix.jobs/jobs/88a4d1bf-1569-47a3-b639-c5439c104bac