# Creative Strategist, Full Funnel

**Company:** [OnePay](https://hotfix.jobs/companies/onepay)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $170k – $210k/yr
**Experience:** 8+ years
**Skills:** Creative Strategy, Growth Marketing, Paid Acquisition, Sem, Social Media Advertising, A/B Testing, Landing Page Optimization, App Store Optimization, Onboarding Optimization, AI Tools, Cross-Functional Collaboration, Performance Marketing, Brand Strategy, Analytics
**Posted:** 2026-06-26

> Drive full-funnel creative strategy from brand awareness through paid acquisition, landing pages, and onboarding. Partner with Growth, Brand, and Product to align messaging and run structured creative testing.

## Job Description

## Responsibilities
- Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding
- Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda
- Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations
- Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement
- Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy
- Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on
- Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision
- Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output

## Requirements
- 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app
- Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention
- Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority
- Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next
- Strong analytical mindset paired with genuine creative instincts
- Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction
- Practical experience with AI tools in creative workflows — and genuine curiosity to push that further
- Drive and proactivity

## Nice-to-Haves
- Experience at a consumer fintech or DTC app

## Compensation & Benefits
- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO), and opportunities for growth

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**Canonical:** https://hotfix.jobs/jobs/886d6391-d229-46a7-b033-b11cda4106fb