# Senior Talent Brand Manager

**Company:** [GitLab](https://hotfix.jobs/companies/gitlab)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $115k – $194k/yr
**Experience:** 5+ years
**Skills:** Talent Branding, Recruitment Marketing, Employer Value Proposition, Campaign Strategy, Content Strategy, Storytelling, Copywriting, Editing, Editorial Judgment, Audience Insights, Performance Analytics, Artificial Intelligence, Social Media, Employer Review Platforms
**Posted:** 2026-09-04

> Leads GitLab’s talent brand strategy and recruitment marketing campaigns, shaping candidate messaging and experiences across channels. The role requires significant employer-brand or recruitment-marketing experience, strong editorial and storytelling skills, analytical judgment, and cross-functional influence.

## Job Description

## Responsibilities
- Lead talent brand strategy and translate the employer value proposition and company direction into differentiated candidate messaging.
- Design integrated recruitment marketing campaigns and scalable content systems across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
- Develop recruiter resources, reporting, event support, and campaign operations using technology and artificial intelligence tools.
- Set editorial direction for authentic, accurate, inclusive, culturally relevant, and consistent stories about team members, leaders, teams, culture, values, career growth, and impact.
- Advise Talent Acquisition and business leaders on audience strategy and campaigns supporting hiring priorities, candidate pipelines, and conversion.
- Improve candidate journey touchpoints and ensure transparent, consistent, and relevant information throughout the hiring process.
- Use performance data, audience insights, candidate feedback, talent-market trends, and channel trends to prioritize work, evaluate results, recommend approaches, and communicate impact.

## Requirements
- Significant experience in talent brand, employer brand, or recruitment marketing.
- Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
- Strong storytelling, writing, editing, and editorial judgment across multiple channels.
- Experience leading complex campaigns involving multiple stakeholders, deadlines, budgets, or external partners.
- Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
- Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment.

## Compensation and Benefits
- United States base salary range: $115,200–$194,400 USD.
- Flexible paid time off.
- Team member resource groups.
- Equity compensation and employee stock purchase plan.
- Growth and development fund.
- Parental leave.
- Health, financial, and well-being benefits.

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