# Marketing Manager, Priority Verticals

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** San Francisco, CA, Nashville, TN
**Role:** Product Marketing
**Salary:** $118k – $148k/yr
**Experience:** 7+ years
**Skills:** B2B Marketing, vertical marketing, integrated campaigns, Demand Generation, Account-Based Marketing, HubSpot, Thought Leadership, marketing compliance, ai workflow automation
**Posted:** 2026-07-17

> Build and lead vertical-specific go-to-market strategies for Lyft Business priority verticals (starting with Healthcare). Own audience-first content, demand generation, sales enablement, tentpole programs, and thought leadership to drive marketing-attributable revenue in mid-market and enterprise segments. Requires 7+ years B2B/enterprise marketing experience with vertical GTM track record.

## Job Description

## Responsibilities

Own vertical strategy and integrated programs for priority verticals (Healthcare and Automotive initially).

- Design and execute large, orchestrated tentpole programs (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press.
- Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof points, and points of view that establish Lyft as the transportation authority.

Lead Healthcare as the highest-revenue priority, and scale the model to new verticals.

- Own the strategic objective for Healthcare: defend Lyft's market leadership in NEMT while identifying and building new growth avenues.
- Treat Healthcare as the proof-of-concept for vertical GTM — codify what worked into a repeatable playbook.
- Scale that playbook to other priority verticals (e.g., Automotive, Universities, Hospitality/Events) using a shared "ROI playbook" methodology (defined vertical narrative → targeted demand gen → sales enablement → measured pipeline impact).

Drive cross-functional alignment and partnership.

- Build strong partnerships with Sales and Product leadership; represent vertical marketing in cross-functional and executive forums.
- Produce vertical-specific content and proof points that support Sales conversations.
- Partner with Sales on account-based marketing (ABM) for priority accounts, and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification through to sales handoff.
- Act as the connective force pulling marketing, sales, and product perspectives into a coherent, audience-first strategy.

Scale through agencies and partners.

- Manage relationships with marketing and creative agencies to scale program execution.
- Build and run co-marketing programs with industry and technology partners.
- Ensure all vertical marketing programs comply with relevant regulatory and marketing requirements (e.g., healthcare compliance).

Measure and prioritize with data.

- Define success metrics for every program and report business impact (pipeline influenced, MQL/SQL conversion, program ROI).
- Use internal analytics tools to establish baselines and guide investment prioritization.

## Requirements

- 7+ years in B2B/enterprise marketing, with meaningful experience in industry/vertical marketing, integrated campaigns, or product marketing for regulated or complex-sale industries.
- Track record of designing and running large, multichannel tentpole programs (digital, event, paid, social, PR) that tie back to measurable pipeline or revenue impact.
- Experience managing marketing or creative agencies.
- Demonstrated success building and co-executing marketing programs with external industry partners.
- Strong cross-functional relationship-building skills, with experience developing a vertical or audience-first GTM motion using data and content.
- Familiarity with marketing compliance in a regulated industry (healthcare experience a strong plus).
- Executive presence to represent marketing in senior settings.
- Entrepreneurial mindset and comfort building structure where it doesn't exist.
- Experience with marketing automation platforms (e.g., HubSpot) and demand gen operations.
- Experience using AI to automate workflows and speed programs to market.

## Nice-to-Haves

- Experience in mobility, transportation, healthcare, or automotive B2B marketing.
- Experience building ABM programs in partnership with enterprise sales teams.

## Benefits

- Great medical, dental, and vision insurance options.
- Mental health benefits, family building benefits, child care and pet benefits.
- 401(k) plan with company match.
- Discretionary paid time off (salaried); 15 days PTO (hourly) + 12 observed holidays.
- 18 weeks of paid parental leave.
- Subsidized commuter benefits.
- Monthly Lyft credits and complimentary Lyft Pink membership.

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