# Sr. Demand Generation Manager, SEM - Observability

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA
**Role:** Performance Marketing
**Salary:** $150k – $196k/yr
**Experience:** 5+ years
**Skills:** Sem, SEO, Ppc, Marketo, Salesforce, On24, Bizzabo, ABM, 6Sense, Intellimize
**Posted:** 2026-03-24

> Leads demand generation campaigns focused on SEM, SEO, PPC, webinars, and events to drive pipeline growth for Snowflake's observability platform. Requires 5+ years experience, marketing tech stack expertise, and bachelor's degree.

## Job Description

## What You'll Do

**Planning**
- Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.

**Campaign Management**
- Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.

**Reporting**
- Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities.
- Communicate program results and performance with the sales and marketing teams.

**Nurturing**
- Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
- Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams.

**Website SEO/GEO**
- Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini).
- Optimize SEO, and GEO to drive relevant traffic to the website.

**SEM**
- Identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website.

**AI/Pilot**
- Leverage AI for all aspects of campaign creation.
- Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve.
- Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs.

**Program Management**
- Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting.
- Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization.

## What You’ll Have

- Minimum 5 years of experience developing & executing integrated marketing campaigns.
- BA/BS in Marketing, Computers, or related field is required.
- Understanding of the observability and software audience.
- Experience program-managing large-scale webinars and virtual events.
- Demonstrated track record of driving significant growth in demand and pipeline.
- Experience growing a database organically.
- Experience working with third-party developer publications.
- Extensive marketing tech stack experience including **Marketo**, **Salesforce**, **ON24**, **Bizzabo** or virtual event platforms, **Mutiny**, **6Sense**, **Intellimize** and more.
- Excellent written communication skills: you will be developing direct response copy for email and landing pages.
- The ability to learn new technologies, products and systems quickly.
- Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
- Experience with understanding traditional, digital and emerging channels to create demand.

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