# Senior Field Marketing Manager

**Company:** [Sardine](https://hotfix.jobs/companies/sardine)
**Location:** Austin, TX
**Role:** Product Marketing
**Salary:** $130k – $160k/yr
**Experience:** 7+ years
**Skills:** HubSpot, Salesforce, Clay, ZoomInfo, Field Marketing, Event Marketing, Demand Generation, Project Management, B2B Marketing, Pipeline Generation
**Posted:** 2026-06-18

> Drive pipeline growth through regional events, targeted account engagement, and strategic field initiatives. Own end-to-end field event strategy and execution while partnering with sales teams.

## Job Description

## What you'll be doing
- Own the end-to-end strategy, planning, and execution of field events (executive dinners, workshops, conferences, and SardineCon events)
- Partner with sales pod leads to build field marketing programs aligned to pipeline gaps, revenue goals, and target account priorities
- Identify and prioritize the conferences, events, and formats that will have the greatest impact on pipeline creation and deal acceleration
- Collaborate with BDRs on pre-event, day-of, and post-event engagement strategies to maximize attendance, booked meetings, and event follow ups
- Own Sardine's presence at sponsored conferences and trade shows: booth coordination, vendor management, staffing plans, promotional schedules, and on-site management
- Manage field marketing budgets with a bias toward efficiency and measurable outcomes
- Manage swag inventory and ensure the right collateral reaches the right audience
- Maintain all lead lists and ensure accurate, timely upload into HubSpot and Salesforce
- Run post-program debriefs and report on outcomes: pipeline generated, influenced revenue, leads by stage, meetings booked - measured against pre-program goals
- Build scalable, repeatable playbooks that can be replicated across regions and segments

## What you'll need
- 7+ years of experience in B2B field marketing, demand generation, or event marketing - with a proven track record driving pipeline through field programs
- Preference for candidates based in Austin, or willing to relocate to Austin
- Strong project management skills with the ability to juggle multiple programs simultaneously
- Experience working cross-functionally with sales, BDR, and demand generation teams
- Experience using our GTM stack (HubSpot, Salesforce, Clay, ZoomInfo)
- Willingness to travel up to 50%

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