# Senior Technical Product Marketing Manager

**Company:** [Fivetran](https://hotfix.jobs/companies/fivetran)
**Location:** Denver, CO
**Role:** Product Marketing
**Salary:** $154k – $193k/yr
**Experience:** 4+ years
**Skills:** Product Marketing, Data Engineering, Data Integration, Delta Lake, Apache Iceberg, Data Warehouses, Data Catalogs, SQL, dbt, Python, Spark, Go-to-Market Strategy, Technical Writing, Sales Enablement
**Posted:** 2026-05-26

> Lead technical product marketing initiatives across Fivetran's data platform, creating technical content and driving GTM strategy for data engineers and analytics leaders. Requires 4-8 years in product marketing or data engineering with expertise in data integration, warehouses, and modern data infrastructure.

## Job Description

## Content Development & Messaging
- Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content
- Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences
- Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment

## Customer & Market Insights
- Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging
- Partner closely with Product Management to deeply understand features, technical capabilities, and customer use cases across multiple product areas
- Develop how-to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion across key products

## Cross-Functional Collaboration
- Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas
- Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands-on labs

## Technical Expertise
- Operationalize technical product marketing best practices across teams
- Stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance
- Serve as technical SME on the Fivetran platform, articulating how it fits into customers' broader data stacks and workflows
- Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations

## Thought Leadership
- Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs
- Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio
- Help position Fivetran as a foundational component of modern, scalable data infrastructure

## Skills We're Looking For
- 4-8 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting
- Data industry experience and expertise: hands-on work with or deep knowledge of data engineering with a focus on data integration, data lakes, open table formats (e.g. Delta Lake, Apache Iceberg), data warehouses, data catalogs and related technologies (e.g. SQL, dbt, python, Spark)
- Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage
- Experience working with multiple different teams: Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results
- Strong in-person, virtual, and written communication: Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums
- Highly-organized with an excellent project management track record: Strong project management skills to juggle multiple initiatives and projects, maintain proactive communication with stakeholders, and meet deadlines
- An understanding of target customers: The ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders

## Perks and Benefits
- 100% employer-paid medical insurance
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform

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