# GTM: New Verticals Lead

**Company:** [Harper](https://hotfix.jobs/companies/harper)
**Location:** San Francisco, CA
**Role:** Business Development
**Salary:** $125k – $170k/yr
**Experience:** 3+ years
**Skills:** Go-to-Market Strategy, Market Analysis, Business Development, Operations, Product Launch, Customer Acquisition, AI Tools, Cross-Functional Collaboration, Ambiguity Navigation, Deal Structuring
**Posted:** 2026-06-05

> Own end-to-end launch of new insurance verticals: identify emerging markets, pressure-test opportunities, design workflows, acquire first customers, and hand off repeatable motions. Requires 3-6 years of startup GTM/ops experience and comfort with ambiguity.

## Job Description

## What You'll Do
- Find the next vertical. Watch where the world is going — new industries, new kinds of businesses, shifts you notice before they're consensus — and bring a sharp point of view on where Harper should go next.
- Pressure-test the opportunity. Decide, with limited information, whether a new market is real and whether Harper can serve it well. Bring the thesis and make the case.
- Map the path with the team. Work alongside our market and underwriting teams to understand how a new kind of business can actually be covered and what it would take to do it well.
- Stand it up end to end. Turn a cold idea into a working business — the workflow, the tools, the way a customer goes from interested to covered. You design the motion; the team builds it with you.
- Prove it with real customers. Get the first handful of customers covered and learn what truly works — sometimes by getting on the phone yourself. The goal is a motion tested on real deals, not a plan on a slide.
- Drive intake quality and L&D. A clean handoff is where a new vertical succeeds or stalls. Find where things break, fix the patterns, and bring the people working in your vertical up to speed.
- Make it repeatable, then hand it off. Codify what works so a team can run it without you — which frees you to go explore the next territory.
- Use AI as your default leverage. Do the work of a much larger team with AI doing the heavy lifting and you on top — deciding, verifying, and owning the calls.

## Who You Are
- You're a few years into your career and have already shown you can own ambiguous, high-stakes work and figure it out — at a startup, in a GTM or operating role, in consulting or banking, or by building something yourself.
- You've helped take something from an early idea to real traction — a product, a market, a feature, a business line — and you want a bigger swing of your own next.
- You're a builder, not a scaler. You create structure where there's none, and you'd be bored inheriting a motion someone else already proved.
- You're a generalist: comfortable moving across strategy, operations, and commercial work in the same day, and willing to do any of it yourself.
- You can get people who don't report to you pulling in the same direction.
- You're curious about the world and quick to form a view on where things are heading.
- You move fast when the picture is incomplete and make the call instead of waiting for certainty.
- You learn new domains fast. You don't need insurance experience — you do need to get up to speed on a new market quickly.
- You treat AI as real leverage and expect to do the work of a much larger team.

## What We're Looking For
- ~3–6 years owning ambiguous problems and delivering — startup operating or GTM, new-market or new-product work, consulting, banking, or founding something
- Evidence you can take something from an early idea toward real traction, even if you didn't do it alone
- Comfort operating with ambiguity and incomplete information
- Based in SF or willing to relocate; on-site, in person

## Nice to Have
- Experience launching a new market, product, or vertical at a scaled startup or unicorn
- Founder or early-operator background — you've built something from nothing
- Comfort partnering closely with product, engineering, and operating teams
- Marketplace, fintech, or other operationally complex / regulated-industry experience

## Compensation & Logistics
- Base salary: $125,000–$170,000, plus variable and equity
- Equity: Yes — meaningful, reflecting the early, high-ownership scope of the seat
- Schedule: Monday–Friday, long days, on-site in San Francisco; occasional travel as new markets require
- Licensing: Open to obtaining a commercial insurance producer license if the work calls for it (Harper pays for training and the exam)

## Benefits
- Uber commuter benefits
- Meals provided — breakfast, lunch, and dinner
- Snacks, drinks, and coffee stocked daily
- Free gym membership
- Health, dental, and vision insurance

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