# Field Marketing Manager

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA
**Role:** Product Marketing
**Salary:** $122k – $161k/yr
**Experience:** 2+ years
**Skills:** Marketo, Salesforce, WordPress, Microsoft Office, Google Apps, B2B Marketing, Event Management, Project Management, Budget Management, Pipeline Generation
**Posted:** 2026-06-23

> Field Marketing Manager supporting West Enterprise Acquisition Sales with demand generation programs, events, and campaigns to build awareness and drive pipeline. Requires 2-3 years B2B field marketing experience and hybrid office presence.

## Job Description

## Responsibilities
- Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement.
- Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events.
- Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals.
- Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives.
- Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience.
- Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation.
- Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact.
- Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend.
- Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution.
- Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results.
- Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle.

## Requirements
- 2-3 years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
- Knowledge of using marketing tools like Marketo, Salesforce, WordPress.
- Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps).
- Bachelor’s Degree in Marketing, Communications, or similar field.
- Proven success in managing field marketing programs and relationships with large enterprise sales organizations.
- Strong project management, time management, and execution skills.
- Strong organizational skills, ability to anticipate the needs of sales.
- Able to work independently and dedicate a minimum of 40 hours/week.
- Must be legally authorized to work in the United States without restriction.
- This position requires a hybrid work schedule requiring 3 days per week in office.

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**Apply:** https://hotfix.jobs/jobs/8667ed0e-da70-405d-888c-43a062ec8472
**Canonical:** https://hotfix.jobs/jobs/8667ed0e-da70-405d-888c-43a062ec8472