# Staff Product Manager - WhatsApp

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Management
**Experience:** 8+ years
**Skills:** Whatsapp Business Platform, Webrtc, Voip, APIs, Webhooks, LLMs, SQL, Usage-Based Monetization, Waba, Conversation Ai, Voice Ai, Sip, Speech-To-Text, Text-To-Speech, Observability
**Posted:** 2026-08-11

> Own the end-to-end strategy, execution, reliability, and monetization of HighLevel’s WhatsApp product, spanning onboarding, messaging, calling, AI, Flows, and billing. Requires 8+ years of product management experience, technical fluency, third-party platform expertise, and strong analytical and customer-discovery skills.

## Job Description

## Responsibilities

- Define and drive the vision, roadmap, and success metrics for HighLevel WhatsApp across onboarding, templates, Flows, Calling, AI, and monetization.
- Make onboarding self-serve and fast, including embedded signup, number and business verification, multi-WABA, and Coexistence.
- Own deliverability and account health, including quality ratings, messaging-limit tiers, and failure taxonomies for undelivered messages.
- Own the template lifecycle, including categories, approvals and rejections, quality-based pausing, rich formats, localization, and pre-approved templates.
- Own WhatsApp Calling on WebRTC, including the softphone experience, call permissions, recording, transcripts, and call-quality instrumentation.
- Own WhatsApp Flows, including Flow JSON authoring, endpoint-backed data exchange, per-WABA encryption key management, and publishing.
- Drive Conversation AI, WhatsApp bots, and Voice AI, including engagement and handoff rules, guardrails, language coverage, and cost metering.
- Own monetization, including subscription and usage pricing, per-currency credit lines and migrations, wallet debit accuracy, reselling markups, and discount programs.
- Work directly with Meta to secure private betas and pre-release access, escalate policy and account issues, influence its roadmap, and manage partner-funded development programs.
- Prototype ideas, conduct customer discovery, and partner with Design on high-friction surfaces such as onboarding, template authoring, and Flows.
- Partner with Product Marketing, Support, Implementation, RevEx, and Finance to drive activation, retention, packaging, revenue, and reduced support volume.
- Lead breaking platform migrations across the live installed base with clear migration and communication plans.

## Requirements

- 8+ years of product management experience owning complex B2B SaaS, messaging, communications, AI, automation, CRM, or platform products, including a senior IC role such as Staff, Principal, or Lead Product Manager.
- Deep understanding of the WhatsApp Business Platform or strong fluency in an adjacent messaging, CPaaS, BSP, conversational AI, or telephony domain.
- Working knowledge of real-time voice, including WebRTC and VoIP call quality.
- Technical fluency with APIs, webhooks, LLM behavior, rate limits, retries, observability, and scalability.
- Experience operating on top of third-party platforms whose policies and approval queues affect customers.
- Strong understanding of usage-based monetization, rate cards, margins, wallets, credit lines, and billing accuracy.
- Hands-on prototyping ability and experience conducting customer interviews.
- Strong analytical skills, including defining metrics, writing SQL, diagnosing funnel drop-offs, and evaluating customer feedback.
- Experience in high-growth international markets, particularly LatAm, India, or SEA.
- Excellent written communication and high ownership in a fast-growth, remote-first environment.

## Nice-to-haves

- Experience with Cloud API, Marketing Messages Lite, embedded signup, WABA operations, BSPs, technology providers, or messaging aggregators.
- Experience with WebRTC, SIP, call recording, number provisioning, or telecom compliance.
- Experience building AI agents, voice bots, or virtual receptionists using speech-to-text, text-to-speech, and LLM orchestration.
- Experience with content-approval or moderation pipelines controlled by third parties.
- Experience with usage-based pricing, multi-currency billing, or credit lines.
- Experience shipping breaking platform changes across a large live installed base.

## Benefits

- Remote-first work environment.
- Fast-moving, lean product development culture.
- Team-focused environment with emphasis on employee well-being and customer value.

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