# Field Enablement, Principal

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA
**Role:** Sales Enablement
**Salary:** $164k – $215k/yr
**Experience:** 10+ years
**Skills:** SQL, Python, Olap, Oltp, Data Engineering, Data Science, Gong, Salesforce, Lms, Kirkpatrick Framework, MEDDPICC, Value Selling
**Posted:** 2026-06-17

> Principal Field Enablement Business Partner embedded in Sales and SE leadership teams. Diagnoses capability gaps, builds technical and sales training content, and measures behavior change to improve field performance.

## Job Description

## Responsibilities
- Act as a strategic enablement business partner for Sales, Services Delivery, and Sales Engineering leadership, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring capability change
- Own programs end-to-end: ideation, content creation, delivery, measurement, and iteration including program management and stakeholder communications
- Translate technical product releases, industry use cases, and company focus areas into consumable materials for technical and non-technical field audiences
- Diagnose field needs through data signals (Gong, Salesforce, leadership conversations, PM roadmap), classify and prioritize gaps with evidence
- Design activation experiences using appropriate modalities (hands-on/self-serve labs, AI-powered learning, peer learning, coaching, live workshops) and measure behavior change
- Build technical content directly including product demos, architecture walkthroughs, and competitive technical positioning
- Deliver sales skills training grounded in value selling, MEDDPICC, and discovery excellence frameworks
- Curate and quality-gate all enablement content, validate AI-generated outputs, maintain source of truth, and feed quality signals back to Product Marketing
- Serve as consulting partner to local and regional field leaders, delivering localized programming where global programs fall short
- Scale successful programs, capture local wins, package and propagate them to the broader field organization
- Collaborate with Onboarding to refine the everboarding program based on field signals and new hire readiness data

## Requirements
- 10+ years of related experience with focus on enterprise software, field enablement, technical product marketing, solution engineering, or combination
- Deep technical expertise: hands-on proficiency in SQL, Python, and data platforms (OLAP/OLTP, data engineering, data science workflows)
- Understanding of complex sales cycles; ability to navigate multi-stakeholder deals, proof of concepts, and implementation work
- Skilled in learning design and measurement (Kirkpatrick framework), enablement tooling (LMS, CMS, Gong, Salesforce), gamification, and multi-stakeholder program management
- Fluency in selling and process methodologies (value selling, MEDDPICC, etc.) and ability to design training that changes how reps sell
- Strong consultative skills to conduct discovery with field leaders, diagnose root causes, create targeted solutions, and facilitate workshops
- Ability to build technical content from scratch: demo environments, hands-on labs, architecture diagrams, competitive battle cards
- Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering
- Experience working in fast-changing environments requiring strategic thinking, resourcefulness, agility, and results-oriented decision-making
- Bachelor's degree required

## Nice-to-Haves
- Snowflake experience strongly preferred
- SnowPro Core or SnowPro Advanced certification is a plus

## Similar roles

- [Principal Onboarding Architect](https://hotfix.jobs/jobs/c8b0a306-1136-455a-9d37-c53e2c6fa220) - Snowflake - Menlo Park, CA - $164k – $215k/yr
- [Sales Engineering Enablement, Principal](https://hotfix.jobs/jobs/c17cfaf8-3af3-41c4-be70-cbce8313579c) - Snowflake - Menlo Park, CA - $188k – $247k/yr
- [Director, GTM Enablement](https://hotfix.jobs/jobs/09174017-e764-4af3-ba31-06f880ffe4c2) - Second Nature - Remote - $150k – $185k/yr
- [Head of HRM, GTM](https://hotfix.jobs/jobs/df494ca4-047a-4432-8125-33ee69d3e8f5) - Doppel - Remote - $150k – $175k/yr
- [Technical Enablement Director](https://hotfix.jobs/jobs/fb85477b-ec11-43f1-a8c2-7b63719743b7) - Sentry - San Francisco, CA - $180k – $200k/yr

**Apply:** https://hotfix.jobs/jobs/85fc4b3d-9448-4c70-a7ca-d412aa83008d
**Canonical:** https://hotfix.jobs/jobs/85fc4b3d-9448-4c70-a7ca-d412aa83008d