# Partner Marketing

**Company:** [Parallel](https://hotfix.jobs/companies/parallel)
**Location:** California
**Role:** Product Marketing
**Salary:** $150k – $250k/yr
**Experience:** 5+ years
**Skills:** partner marketing, co-marketing, Demand Generation, joint content creation, Event Marketing, customer stories, co-branding, messaging, devrel, technical marketing
**Posted:** 2026-07-20

> First-hire Partner Marketing role at Parallel building co-marketing programs, joint launches, events, and content to drive demand from partnerships and integrations. Requires prior experience running partner/co-marketing at developer-tool, API, or infrastructure companies, with strong focus on technical audiences and measuring demand impact.

## Job Description

## Responsibilities
- Own partner marketing as the first dedicated hire.
- Build and run co-marketing programs across partner ecosystem and direct customers, including joint content, launches, events, and customer stories.
- Turn partnerships and integrations into real demand generation.
- Decide which moments warrant marketing investment.
- Negotiate co-branding and messaging with partner marketing teams.
- Ensure programs reach key audiences: AI engineers to enterprise technical leaders.
- Work cross-functionally with sales on deal-moving narratives, DevRel on demos and cookbooks, and partnerships on integration launches.

## Requirements
- Experience running partner or co-marketing programs at a developer-tool, API, or infrastructure company.
- Knowledge of how technical audiences respond to joint announcements.
- Experience working with partner marketing teams on co-branding and messaging.
- Proven ability to turn integrations or customer wins into market-relevant launch moments.
- Measure success by demand created.
- Comfortable as the first person in a function, building the playbook from scratch.

## Nice-to-Haves
- Background in technical audiences and developer-focused marketing.

## Compensation & Benefits
- Competitive salary
- Generous equity
- Visa sponsorships
- 401K plans
- Daily lunch & office snacks
- Dinner at the office
- Unlimited vacation
- Caltrain pass reimbursement

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**Canonical:** https://hotfix.jobs/jobs/85c7524a-dda8-438d-a2ac-50476c3b53c2