# Growth Manager, SEM (International)

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $140k – $175k/yr
**Experience:** 4+ years
**Skills:** Google Ads, Microsoft Ads, Bing Ads, Sem, Performance Marketing, Pmax, Audience Targeting, Smart Bidding, SQL, Tableau, Conversion Tracking, Value-Based Bidding, Capi, Server-Side Tracking
**Posted:** 2026-05-19

> Own end-to-end paid SEM strategy and execution for Rippling's international markets across Google, Bing, and regional search engines. Drive experimentation, budget optimization, and agency transition to scale pipeline growth in competitive global markets.

## Job Description

## What you will do
- **Own SEM Strategy & Execution**: Manage the end-to-end paid search strategy for international markets, hitting pipeline and efficiency targets while owning budget allocation and optimization.
- **Develop Market-Specific Growth Plans**: Build SEM strategies that account for local demand, search behavior, competitive dynamics, language/localization needs, and regional search engine nuances.
- **Drive Experimentation**: Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses and competitive dynamics.
- **Stakeholder Management**: Partner with BU stakeholders to align on priorities, budget tradeoffs, performance trends, and the roadmap for scaling International SEM.
- **Advanced Platform Adoption**: Drive the testing and adoption of advanced Google Ads capabilities, including PMAX, audience strategies, AI Max, and smart bidding approaches.
- **Improve the Full SEM Growth Loop**: Partner with CRO, web, and product marketing teams to improve landing page relevance, conversion rate, and downstream lead quality.
- **Cross-Functional Collaboration**: Partner with Analytics, Finance, Sales, CRO, and channel teams to identify growth opportunities and connect SEM strategy to broader business priorities.
- **Agency Transition**: Lead the transition of day-to-day campaign management from the external agency to internal ownership.

## What you will bring
- **Extensive SEM Experience**: 4–8+ years of hands-on experience in Search Engine Marketing or Performance Marketing, ideally within B2B SaaS.
- **Platform Mastery**: Deep expertise in Google Ads and Microsoft Ads/Bing, including targeting, bidding, conversion tracking, reporting, and campaign architecture.
- **Proven Track Record**: Experience managing multi-million dollar budgets and optimizing toward pipeline metrics rather than just lead volume.
- **Analytical Rigor**: Strong strategic thinking with the ability to build roadmaps, size opportunities, and use data tools (Google Sheets, SQL, or BI tools like Tableau) to tell a clear performance story.
- **Bias to Action**: A high-agency mindset with the ability to move fast, prioritize ruthlessly, and iterate without waiting for perfect information.
- **Cross-Functional Proficiency**: Excellent communication skills to run working sessions and present results to leadership.
- **Bonus Skills**: Experience with CAPI/server-side tracking, offline conversion imports, value-based bidding, international SEM, regional search engines, and using AI tools for workflow automation.

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