# Demand Generation Manager

**Company:** [Astra](https://hotfix.jobs/companies/astra)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 3+ years
**Skills:** Demand Generation, Account-Based Marketing, linkedin advertising, CRM, Marketing Automation, pipeline reporting, b2b buyer journeys, Copywriting, funnel optimization, fintech marketing
**Posted:** 2026-07-16

> As Astra's first Demand Generation & ABM Manager, plan and execute multi-channel campaigns (LinkedIn, email, paid social, field) to generate qualified pipeline from content and product launches. Own ABM programs, campaign operations, pipeline reporting, and cross-functional alignment with sales in a fast-growing B2B fintech.

## Job Description

## What You’ll Do

**Campaign Strategy & Execution:** Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline.

**Account-Based Marketing:** Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.

**Campaign Operations:** Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting.

**Pipeline Reporting:** Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next.

**Content Activation:** Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand.

**Experimentation:** Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.

## What We’re Looking For

**Required Experience**
- 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company.
- Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns.
- Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert.
- CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking.
- Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales.
- Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity.
- Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines.
- Experience working cross-functionally with sales to align campaigns to pipeline goals.

**Education**
Bachelor's degree in Marketing, Business, Communications, or a related field.

**Technical Skills**
- Demand Gen Fundamentals: Funnel building, multi-channel campaign management, and conversion optimization.
- ABM Strategy: Account selection methodology, buying committee mapping, and personalized campaign design.
- Marketing Technology: CRM proficiency, plus the initiative to help evaluate and build out marketing automation.
- Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next.
- Payments Curiosity: Willingness to learn the payments ecosystem (ACH, RTP, card networks).

**Preferred Experience**
- Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms.
- Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context.
- Paid Media: Hands-on experience managing paid social and LinkedIn campaigns.
- Marketing Automation: Experience building and scaling email nurture programs and lifecycle campaigns.
- Product Marketing Collaboration: Working with product marketing to turn positioning, launches, and content into campaigns.
- Startup Experience: Building marketing functions from the ground up in high-growth environments.

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