# Head of Growth Marketing

**Company:** [Abridge](https://hotfix.jobs/companies/abridge)
**Location:** San Francisco, CA, New York, NY, Pittsburgh, PA
**Role:** Growth Marketing
**Salary:** $250k – $275k/yr
**Experience:** 12+ years
**Skills:** SEO, Aeo, ABM, Google Ads, Linkedin Ads, X Ads, Email Marketing, CRM, Demand Generation, Pipeline Management, KPIs, AI Tools, Web Optimization, Content Marketing, Social Media Marketing
**Posted:** 2026-04-17

> Leads growth marketing team driving demand gen, paid ads (Google, LinkedIn, X), email/lifecycle campaigns, content/social strategies, and web performance to build pipeline. Requires 12+ years marketing exp with 6+ in growth leadership at high-growth tech firms, B2B/B2C expertise, data-driven KPIs, and AI fluency.

## Job Description

## What You’ll Do

- Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes.
- Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
- Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
- Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in **SEO**, **AEO**, **ABM**, distribution logic, and audience insight.
- Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline.
- Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results.
- Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right.

## What You’ll Bring

- **12+ years** of marketing experience, with at least **6 years** in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience
- Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others
- Strong **B2B** foundation paired with **B2C** instincts—you know how to reach and activate end users, not just economic buyers
- Data-driven mindset with a proven ability to define and accomplish **KPIs** quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators
- Experience aligning with Sales and RevOps on pipeline goals, **ICP**, and **ABM** or segment-based plays
- A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline without eroding identity
- Comfort building internal tools and workflows with **AI**. You see AI as a force multiplier for your team and actively find ways to use it to drive speed, quality, and efficiency
- Fluency working with a strong creative function—you brief well, give useful feedback, and treat creative as a strategic partner
- Low ego, high standards—direct, collaborative, and focused on outcomes over credit

**Bonus Points**
- Background building content and social programs that punch above their weight—turning a small team into a meaningful distribution channel

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**Apply:** https://hotfix.jobs/jobs/82fd7316-f5b4-497c-8f01-2c3162a7ece9
**Canonical:** https://hotfix.jobs/jobs/82fd7316-f5b4-497c-8f01-2c3162a7ece9