# Solutions Product Marketing Manager

**Company:** [Baseten](https://hotfix.jobs/companies/baseten)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $190k – $220k/yr
**Experience:** 6+ years
**Skills:** Product Marketing, solutions marketing, Go-to-Market Strategy, Enterprise Sales, vertical marketing, icp definition, buyer journey mapping, Sales Enablement, ABM, tco/roi analysis, ai/ml infrastructure, inference, self-hosted deployment, Developer Tools, landing pages
**Posted:** 2026-08-06

> Owns Baseten’s enterprise and industry go-to-market strategy, building vertical sales kits, deal playbooks, buyer enablement, and onboarding for technical sellers. The role requires 6+ years in product or solutions marketing and the ability to translate AI infrastructure concepts for technical and business stakeholders.

## Job Description

## Responsibilities

### Enterprise Deal Playbook & Buyer Enablement
- Build the enterprise deal playbook and full bill of materials, including pricing guides, one-pagers, TCO/ROI guides, landing pages, and event and field collateral mapped to every stage of the buyer journey.
- Create a system for keeping sales assets current, with clear ownership, last-updated dates, and a refresh cadence.
- Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences.

### Vertical GTM & Industry Go-to-Market Kits
- Build vertical sales kits and ICP and positioning frameworks for priority industries.
- Own industry-specific landing pages, messaging, and TCO guides for larger enterprise targets.
- Design and help launch ABM experiments in partnership with demand generation.

### Industries AE Enablement & Onboarding
- Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and refreshable asynchronous content.
- Build sales playbooks tied to real customer examples and package assets into an AE-ready enablement motion covering first calls, competitive deals, legal/finance/procurement, TCO/ROI, and self-hosted deployments.
- Partner with the industries team to keep onboarding and enablement grounded in sellers' needs.

## Requirements
- 6+ years of experience in product marketing, solutions marketing, or a related go-to-market function, ideally at a technical or infrastructure company.
- Experience building enterprise or vertical go-to-market motions, including ICP definition, buyer journey mapping, and full-funnel sales collateral.
- Ability to translate technical infrastructure concepts such as inference, self-hosted deployment, and TCO/ROI into narratives for technical buyers and non-technical stakeholders.
- Track record designing and running sales enablement or onboarding programs for technical sellers.
- Strong cross-functional coordination skills across sales, customer marketing, demand generation, and executive teams.
- Comfortable owning both strategy and execution, including landing pages, decks, one-pagers, and written content.
- Ability to thrive in ambiguity and build an enterprise motion from a blank slate.

## Nice-to-haves
- Experience in, or ability to quickly learn, financial services, manufacturing/industrial, or health/life sciences.
- Experience running or contributing to a Customer Advisory Board or executive champion program.
- Familiarity with AI/ML infrastructure, inference, or developer tools.
- Experience partnering with technology partners on co-marketing or joint events.

## Compensation & Benefits
- Competitive compensation, including meaningful equity.
- 100% coverage of medical, dental, and vision insurance for employees and dependents.
- Flexible PTO, including a company-wide Winter Break when offices are closed from Christmas Eve through New Year's Day.
- Paid parental leave.
- Fertility and family-building stipend through Carrot.
- Company-facilitated 401(k).
- Exposure to a variety of ML startups and opportunities for learning and networking.

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