# Director, Consumer Product Management

**Company:** [Upside](https://hotfix.jobs/companies/upside)
**Location:** Austin, TX, Chicago, IL, New York, NY, Washington, DC
**Role:** Product Management
**Salary:** $233k – $278k/yr
**Experience:** 10+ years
**Skills:** Product Management, consumer growth, conversion optimization, user retention, cross-sell, marketplace economics, Unit Economics, habit formation, AI Tools, Data Analysis, consumer insights, prioritization, Team Leadership
**Posted:** 2026-07-20

> Lead the end-to-end consumer growth system for Upside's hypergrowth app, owning conversion, retention, cross-sell, multi-category adoption, and habit formation. Manage a team of PMs, drive high-polish product decisions, and set strategy grounded in data and marketplace economics. Requires 10+ years PM experience and leadership of 5-10 PMs.

## Job Description

## What you'll do
- Own the consumer growth system — conversion, retention, cross-sell, and user-to-user growth over paid media
- Set and evolve consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization
- Own the product decisions that drive quality, polish, reliability, and trust across the app
- Drive multi-category adoption — turning single-category users into engaged users across gas, grocery, and restaurant
- Build habit formation and frequency into the core product; balance supply/demand and unit economics
- Lead and grow a team of consumer PMs; scale the team with an AI-centric approach
- Partner with Design, Data, and Marketing to turn consumer insight into measurable product bets

## Competencies you'll need
- Track record owning consumer app growth through a hypergrowth curve, including the full growth system (conversion, retention, cross-sell, organic growth)
- Strong product judgment — high-quality, high-polish consumer experiences and disciplined prioritization
- Deep consumer app expertise; secondary marketplace expertise (supply/demand, unit economics)
- Experience building habit-forming products and driving adoption across multiple use cases or product lines
- AI-centric approach to scaling product management
- Experience leading a team of PMs (5-10) and growing PM talent
- 10+ years PM experience; curious, hungry to grow, bias for progress over perfection

## Nice to have's
- Fintech, marketplace, or transaction-driven product background
- Experience designing for trust and credibility as a conversion lever
- Exposure to payments or financial-experience product work

## Compensation
The U.S. base salary range for this full-time position varies by work location:
- Tier 1: NYC $256,000 - $278,000
- Tier 2: Austin, Chicago, Washington, DC $233,000 - $253,000

In addition to base salary, this position is also eligible for equity and benefits.

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