# Senior Manager, Field Marketing Acquisition

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA, San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $194k – $255k/yr
**Experience:** 8+ years
**Skills:** Marketo, Salesforce, WordPress, ABM, Google Apps, Microsoft Office
**Posted:** 2026-01-27

> Leads field marketing strategy for acquisition sales, driving pipeline growth through integrated programs, events, and ABM. Requires 8+ years B2B field marketing experience, 4+ years managing teams, and bachelor's degree.

## Job Description

## Responsibilities

- Own the field marketing strategy for Acquisition, focused on net-new logos.
- Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand.
- Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy.
- Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI.
- Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals.
- Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing).
- Foster a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways.

## Required Skills & Experience

- 8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
- Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams.
- Bachelor’s degree in marketing, business, or related field (MBA preferred).
- 4+ years of people management experience, including managing 5+ direct reports.
- Strong executive presence and ability to influence Sales leaders.
- Data-driven mindset with experience measuring pipeline, ROI, and impact.
- Comfortable operating in a fast-paced, growth-oriented environment.
- Knowledge of using marketing tools like Marketo, Salesforce, WordPress.
- Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps).
- Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.

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