# Senior Marketing Strategist, Product

**Company:** [Earnin](https://hotfix.jobs/companies/earnin)
**Location:** Mountain View, CA
**Role:** Product Marketing
**Salary:** $164k – $201k/yr
**Experience:** 7+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, Customer Insights, Messaging, Positioning, Data Analysis, Analytics, Storytelling, Fintech, B2C Marketing, Audience Segmentation, Performance Metrics
**Posted:** 2026-04-28

> Leads product marketing strategy for a business unit, defining GTM plans, messaging, and positioning while influencing product roadmaps using customer and market insights. Requires 7+ years in marketing strategy/product marketing, strong analytics, and cross-functional collaboration.

## Job Description

## What You'll Do

- Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.
- Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations and opportunity sizing.
- Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints.
- Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage.
- Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
- Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
- Create and lead strategic marketing campaigns, ensuring alignment with the company's overall goals and customer insights.
- Establish and track key marketing metrics to ensure success across product launches and marketing campaigns.
- Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit.

## What We're Looking For

- 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
- Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
- Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
- Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
- Strategic mindset with the ability to think long-term while executing with precision.
- Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions.
- Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives.
- Thrive in a cross-functional environment and can effectively collaborate with a wide range of stakeholders and teams.
- **Bonus points** for experience in fintech-card, banking, or payments verticals.

**US base salary range: $164,000 to $200,500, plus equity and benefits.**

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