# Head of Lifecycle Marketing, Personal Loans

**Company:** [Upstart](https://hotfix.jobs/companies/upstart)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $169k – $270k/yr
**Experience:** 10+ years
**Skills:** Lifecycle Marketing, Customer Journey Optimization, Marketing Automation Platforms, Audience Segmentation, Experimentation Frameworks, Ai-Powered Decisioning, Revenue Forecasting, Funnel Analysis, People Management, Cross-Functional Collaboration
**Posted:** 2026-06-30

> Lead lifecycle marketing strategy and execution for Upstart's Personal Loans and Small Dollar Loan products. Manage a team of marketers, optimize customer journeys with segmentation, experimentation and AI, drive revenue growth, and partner cross-functionally with Product, Analytics and Growth teams. Requires 10+ years lifecycle marketing and 3+ years people management experience.

## Job Description

## Responsibilities
- Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products (Personal Loans and Small Dollar Loans), driving measurable revenue growth across customer lifecycle programs.
- Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
- Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
- Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
- Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
- Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

## Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 10+ years of lifecycle marketing experience supporting B2C products.
- 3+ years of direct people management experience leading lifecycle marketing teams.
- 4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
- Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

## Preferred Qualifications
- Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
- Experience working in financial services or another highly regulated industry.
- Experience using customer data platforms to build and activate audience segments.
- Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
- Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.

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