# Product Marketing Manager

**Company:** [Flux Auto](https://hotfix.jobs/companies/flux-auto)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Skills:** Product Marketing, Positioning & Messaging, Product Launches, Gtm Alignment, Segmentation, Packaging Messaging, Launch Playbooks, Product-Led Growth, Devtools, Technical Saas, Lifecycle Marketing, SEO, Copywriting, Narrative Development
**Posted:** 2026-04-14

> Owns product positioning, messaging, and end-to-end launches for hardware design platform targeting technical users. Leads GTM alignment, builds reusable systems, and partners with product/design teams. Requires proven PMM experience in technical SaaS/PLG with exceptional writing skills.

## Job Description

## What you will do

- Own positioning and messaging: value props, proof points, competitive framing, and copy standards
- Lead product launches end-to-end: briefs, narratives, assets, timelines, and channel coordination
- Align GTM channels around one story: paid, SEO, lifecycle, social, community, and sales surfaces
- Define segmentation and packaging messaging as Flux evolves (example: Starter vs Pro)
- Build reusable systems: messaging libraries, launch playbooks, FAQs, objection handling, and copy blocks
- Partner with product and design to improve key conversion surfaces where narrative meets experience

## What we are looking for

- Proven PMM experience for technical users (PLG, devtools, technical SaaS, or similar)
- Exceptional writing, editing, and narrative skill with strong taste
- Track record of running launches and coordinating across multiple teams
- Ability to align channel owners without owning their execution
- Comfort operating in ambiguity and building systems from scratch

## Nice to haves

- Experience marketing to hardware engineers or adjacent technical communities
- Experience with segmentation and tier narratives (Starter vs Pro, packaging, upgrades)
- Background in fast-shipping product orgs with frequent launches
- Experience partnering closely with lifecycle marketing and onboarding systems

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