# Principal Business Intelligence Analyst

**Company:** [ZoomInfo](https://hotfix.jobs/companies/zoominfo)
**Location:** Waltham, MA
**Role:** Data Analytics
**Salary:** $137k – $215k/yr
**Experience:** 8+ years
**Skills:** SQL, Python, Product Analytics, Growth Analytics, Data Science, Business Intelligence, Customer Analytics, Statistical Analysis, Experimentation, Plg Measurement
**Posted:** 2026-06-17

> Own ZoomInfo's PLG measurement framework, defining KPIs and leading analytics that shape product investments and growth strategy. Requires 8+ years in product/growth analytics with advanced SQL and Python.

## Job Description

## Product Growth Measurement & Operating System
- Define and own the measurement framework for ZoomInfo’s PLG motion, including acquisition, activation, engagement, monetization, retention, and expansion.
- Establish the company’s source of truth for PLG performance, including KPI definitions, scorecards, executive reporting, and performance benchmarks.
- Define leading indicators that predict customer activation, product adoption, conversion, retention, and expansion outcomes.
- Ensure measurement consistency across products, teams, and business units, enabling a unified view of customer growth and product performance.
- Develop scalable frameworks that connect customer behavior to business outcomes and investment decisions.

## Customer Journey Analytics & Growth Diagnostics
- Own analytical understanding of the end-to-end customer journey, from acquisition and onboarding through monetization and long-term retention.
- Identify behavioral patterns, friction points, and conversion barriers that impact activation, adoption, retention, and expansion.
- Develop customer segmentation frameworks that reveal differences in growth outcomes across personas, customer segments, and product experiences.
- Lead investigations into significant changes in PLG performance, diagnosing root causes and quantifying business impact.
- Identify the behaviors and product experiences most strongly associated with successful customer outcomes and long-term value creation.

## Product Strategy & Growth Insights
- Influence product investment and roadmap decisions by quantifying opportunity size, identifying high-leverage growth opportunities, and evaluating tradeoffs across competing initiatives.
- Serve as a strategic advisor to Product, Growth, and GTM leadership on customer behavior trends, adoption patterns, and monetization opportunities.
- Build analytical frameworks that help teams prioritize investments across onboarding, activation, engagement, monetization, retention, and expansion.
- Define measurement strategies for major product initiatives and ensure business impact is accurately assessed.
- Guide experimentation efforts across the PLG funnel, helping teams prioritize, evaluate, and scale growth opportunities.
- Deliver executive-level insights that inform product strategy, growth planning, and resource allocation.

## AI-Native Analytics & Operational Excellence
- Redesign analytics workflows around AI-first operating principles rather than traditional manual processes.
- Build automated systems that continuously monitor product performance, surface anomalies, and identify growth opportunities at scale.
- Develop AI-assisted investigation workflows that accelerate root-cause analysis and reduce time-to-insight.
- Establish scalable reporting and monitoring infrastructure that minimizes manual effort while maintaining analytical rigor.
- Continuously evaluate emerging AI capabilities and incorporate them into the analytics operating model.
- Improve self-service analytics capabilities while maintaining governance, consistency, and trust in data.

## Cross-Functional Leadership
- Act as a trusted strategic partner to Product, Engineering, Product Marketing, Sales, Customer Success, and Executive Leadership.
- Align teams around a shared understanding of PLG performance, customer behavior, and growth priorities.
- Lead cross-functional initiatives from opportunity identification through execution, measurement, and business impact assessment.
- Elevate analytical standards and foster a culture of data-informed decision making across the organization.

## What You Bring
- 8+ years of experience in Product Analytics, Growth Analytics, Data Science, Business Intelligence, Customer Analytics, Strategy, or related fields.
- Demonstrated ability to independently lead large-scale analytical initiatives with measurable business impact.
- Advanced SQL, Python skills and strong analytical foundations.
- Experience conducting deep-dive analyses into customer behavior, product performance, and business outcomes.
- Strong statistical and experimentation knowledge.
- Experience translating complex data into actionable business recommendations.
- Proven ability to influence senior stakeholders and drive decisions through data.
- Strong project management and prioritization skills.
- Experience building scalable reporting, monitoring, and operational processes.

## Preferred Qualifications
- Experience supporting Product-Led Growth or self-service SaaS organizations.
- Experience with SaaS business models and customer lifecycle analytics.
- Experience leveraging AI tools to improve analytical workflows and operational efficiency.

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