# Head of Performance Marketing - Letaido

**Company:** [Ahrefs](https://hotfix.jobs/companies/ahrefs)
**Location:** Palo Alto, CA, Cambridge, MA
**Role:** Performance Marketing
**Skills:** Paid Acquisition, Audience Targeting, Creative Testing, Budget Allocation, Customer Acquisition Cost, Incrementality, Marketing Analytics, Performance Measurement, Advertising Platforms, Reporting, AI Agents, Llm Tooling, Creator Marketing
**Posted:** 2026-08-13

> Own and build Letaido’s paid acquisition function from the ground up, covering strategy, budgets, creative testing, measurement, and cross-functional insight sharing. The role requires strong analytical and creative judgment, hands-on platform experience, and onsite collaboration.

## Job Description

## Responsibilities
- Own paid acquisition end to end, including channel strategy, budget allocation, targeting, creative direction, and measurement.
- Develop and test audience hypotheses and customer acquisition strategies.
- Build a systematic creative testing program with hooks, angles, evidence-based briefs, and a consistent testing cadence.
- Measure CAC, payback, incrementality, and channel performance; identify when channels are receiving undue credit for existing demand.
- Source advertising material and insights from content, product marketing, partnerships, support, and product teams.
- Share paid acquisition learnings to inform broader marketing positioning.
- Make disciplined spending decisions, including stopping underperforming channels.
- Use Letaido to build reporting and analysis and identify product gaps.

## Requirements
- Experience building a paid acquisition program from scratch.
- Ability to independently analyze performance data and explain business implications.
- Strong creative judgment and ability to brief effective advertising.
- Experience evaluating channel effectiveness and discontinuing channels that do not produce incremental results.
- Strong cross-functional collaboration skills.
- Willingness to work hands-on in advertising platforms in an early-stage environment.
- Willingness to work onsite with the team.

## Nice-to-haves
- Experience marketing developer tools, marketing tools, or products sold to practitioners.
- Experience with AI agents or LLM tooling.
- Experience running paid acquisition for both self-serve and sales-assisted products.
- Ability to build reporting independently.
- Experience using creators, communities, or newsletters as paid channels.

## Compensation and Benefits
- Annual company retreat.
- Conference and learning budget.
- Equipped office with provided lunch.

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