# Product Marketing

**Company:** [Exa](https://hotfix.jobs/companies/exa)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $120k – $220k/yr
**Skills:** Product Positioning, Go-to-Market Strategy, Content Creation, Technical Storytelling, AI Tools, Campaign Management, Blog Posts, Product Demos, Podcasts, Social Media (X, Linkedin), Event Planning, Buyer Personas
**Posted:** 2026-04-07

> Owns product positioning, launches, and campaigns for AI search products targeting developers and enterprise buyers. Crafts narratives, creates technical content like blogs and demos, and collaborates with product/sales teams for maximum impact.

## Job Description

## What You'll Do
- Own product positioning — translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives
- Lead GTM strategy for product launches - coordinating across product, eng, sales, and marketing to ensure maximum impact
- Run campaigns across digital, social, and brand channels — plan and execute launches that land and create momentum, especially on X and LinkedIn
- Create high-quality content — technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences
- Brand development — from billboards to viral campaigns, architect the moves that turn Exa into a household name.
- Collaborate closely with Product to prioritize feature development based on market insight, and ensure new features are packaged with clear value propositions to ICPs and buyer personas.
- Plan product-centric sessions and demos for events and conferences, showcasing Exa's latest innovations to the developer community and enterprise prospects

## What We're Looking For
- Experience in product marketing for technical products — you know how to market to developers and technical buyers
- You've launched products and run campaigns end-to-end, from identifying ICPs and positioning to content and launch execution
- Taste — you know what great looks like and you hold yourself to that standard
- Technical storytelling - the ability to turn complex concepts into narratives that resonate
- Experience creating content for technical and enterprise audiences (blogs, demos, one-pagers, videos, podcasts)
- You use AI tools to accelerate your own work and you're comfortable in conversations with technical stakeholders
- Comfortable with ambiguity, fast-moving priorities, and building from scratch
- Strong communicator who earns trust with senior stakeholders across product, research, and sales

## Similar roles

- [Product Marketing Manager](https://hotfix.jobs/jobs/0cb0095c-a238-4e00-9f90-67988d268cce) - AgentSync - Denver, CO - $120k – $180k/yr
- [Product Marketing Manager - Payments](https://hotfix.jobs/jobs/47f7ed8d-8436-47e9-8763-9791f5481ce6) - PracticeTek - Remote - $120k – $130k/yr
- [Manager, Demand Generation Marketing](https://hotfix.jobs/jobs/4f845a52-c5cd-4605-b0cd-ce13beccef3a) - Betterment - New York, NY - $120k – $150k/yr
- [Brand Data Strategist](https://hotfix.jobs/jobs/db93ef8b-9c0d-4506-86a4-11fe3ac27bad) - Kalshi - New York, NY - $120k – $190k/yr
- [Product Marketing Manager, Solutions](https://hotfix.jobs/jobs/2afa04f7-8a74-44d0-8085-19627fdda5b2) - Glean - Mountain View, CA - $120k – $190k/yr

**Apply:** https://hotfix.jobs/jobs/7edc2d6e-c6d2-4251-8bc4-544a09330676
**Canonical:** https://hotfix.jobs/jobs/7edc2d6e-c6d2-4251-8bc4-544a09330676