# Lifecycle Marketing Lead

**Company:** [Creditgenie](https://hotfix.jobs/companies/creditgenie)
**Location:** New York, NY, San Francisco, CA
**Role:** Growth Marketing
**Salary:** $185k – $210k/yr
**Experience:** 8+ years
**Skills:** Lifecycle Marketing, CRM, Email Marketing, Push Notifications, Sms Marketing, Braze, Segmentation, Journey Orchestration, A/B Testing, Retention Marketing
**Posted:** 2026-06-18

> Own end-to-end lifecycle marketing strategy for a fintech mobile app, building and scaling CRM programs across email, push, SMS, and in-app to drive engagement, retention, and loyalty. Requires 8+ years of B2C lifecycle marketing experience with deep Braze and automation expertise.

## Job Description

## What you'll do

- Own lifecycle strategy end to end: Define and execute the strategy for engagement, retention, and loyalty across the full customer journey, from onboarding and activation to re-engagement, win-back, and long-term advocacy.
- Build and scale CRM programs: Design, build, and optimize cross-channel lifecycle programs across email, push, SMS, and in-app messaging using advanced segmentation, personalization, triggers, and automation.
- Drive retention and reduce churn: Develop the segmentation, targeting, and journey logic that improves activation, deepens engagement, reduces churn, and grows lifetime value.
- Design loyalty and engagement: Shape how Credit Genie rewards, recognizes, and re-engages customers over time.
- Own messaging and lifecycle narrative: Craft clear, compelling lifecycle messaging and value propositions that ladder up to our broader brand strategy.
- Run a test-and-learn engine: Build a rigorous experimentation practice, A/B and multivariate testing, cohort analysis, and holdouts to continuously improve performance.
- Champion customer and market insights: Partner with Research and Data Science to turn user insights and behavioral trends into actionable lifecycle strategies.
- Establish operating rigor: Build the repeatable processes, playbooks, and launch frameworks that scale as the company grows.
- Run a tight operation: Own the day-to-day health and quality of the program — email deliverability and IP reputation, push opt-in rates, and message frequency and send discipline.
- Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service.

## Requirements

- 8+ years of experience leading all aspects of Lifecycle Marketing (CRM, retention, engagement, and/or loyalty) in a B2C environment.
- Proven track record of building and scaling lifecycle programs that measurably improved activation, retention, churn, and LTV, ideally for a consumer mobile app.
- Deep CRM and automation fluency: hands-on expertise across email, push, SMS, and in-app messaging, with Braze, and strong command of segmentation and journey orchestration.
- Strong blend of strategy and execution: you can write, build, analyze, and ship as effectively as you can plan.
- Highly analytical: confident using data and insights to shape messaging, design experiments, measure performance, and drive growth.
- AI-first operator: you lean heavily on AI in your day-to-day work and treat it as a force multiplier, using AI tools to draft and iterate on copy, generate variants for testing, build segments and journeys faster, summarize results, and automate repetitive lifecycle work.
- Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders.
- Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
- Experience in fintech, financial wellness, or adjacent industries is a plus.

## Benefits and Perks

- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting.
- Meal program available for both lunch and dinner.
- Pre-tax benefits, including a $1,000 HSA match.
- Life and accidental insurance.
- Flexible PTO.

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