# Head of KOL

**Company:** [Kraken](https://hotfix.jobs/companies/kraken)
**Location:** Remote
**Role:** Business Development
**Salary:** $117k – $260k/yr
**Experience:** 5+ years
**Skills:** crypto, kol management, Business Development, Marketing Analytics, affiliate marketing, Compliance, Negotiation, network building
**Posted:** 2026-07-22

> Lead Kraken's global KOL and affiliate program strategy. Build and manage a regional BD team to source, contract, and optimize partnerships with crypto influencers to drive user growth and ROI while ensuring regulatory compliance.

## Job Description

## Responsibilities
- Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.
- Scale processes to source, contract, and manage KOLs, including technology, agency relationships, and commercial planning.
- Ensure compliance with financial influencer laws around the world with appropriate disclaimers, content monitoring, and compensation terms.
- Enable the KOL BD team to negotiate deals that are attractive in a competitive KOL space and deliver strong ROI to Kraken.
- Attract top KOLs across categories including futures, margin trading, spot trading, and prop trading.
- Develop scalable strategies that arm KOLs with positioning and messaging highlighting Kraken Pro’s differentiators.
- Identify opportunities to develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
- Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops that help scale affiliate marketing.
- Measure results of KOL partnerships; adjust strategy and deal structures.

## Requirements
- 5+ years in the crypto space, with experience building out a KOL program.
- Significant experience with crypto KOLs, especially traders.
- Proven track record in growing new users in a highly competitive and regulated environment.
- Experience working with partners in regions all over the world.
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions.
- Existing relationships with crypto and adjacent industry influencers; candidate expected to bring a strong network.
- Experience with software to manage KOLs across a deal’s lifecycle and scaling processes to handle hundreds of KOLs.
- Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products.
- Strong experience in marketing analytics, including how to measure partnership success.
- Creative thinking with growth ideas grounded in logic and data; capable of supporting ideas and persuading others.

## Similar roles

- [Business Development Director](https://hotfix.jobs/jobs/7d920243-b376-468e-9b9f-3189b879adff) - Ideo - Chicago, IL - $130k – $180k/yr
- [Director, Business Development](https://hotfix.jobs/jobs/d57eeffe-9f63-4a20-ad37-c256ca0281ae) - Metropolis - Milwaukee, WI - $145k – $165k/yr
- [Director of AI Ecosystem & Partnerships](https://hotfix.jobs/jobs/b744b32c-7d00-409f-b341-821de55cee7d) - Justworks - New York, NY - $147k – $190k/yr
- [Residential Business Development Director](https://hotfix.jobs/jobs/2c415bc0-5d2f-4026-946b-b44443703d18) - Voltus - Remote - $150k – $190k/yr
- [Sr. Technology Partner Director, Business Applications](https://hotfix.jobs/jobs/403cd8bf-3b2a-4163-a6c6-538bc8b29c10) - Databricks - Remote - $152k – $246k/yr

**Apply:** https://hotfix.jobs/jobs/7e31f3ef-82d3-4070-9d6a-ad2968b5f1d0
**Canonical:** https://hotfix.jobs/jobs/7e31f3ef-82d3-4070-9d6a-ad2968b5f1d0