# Account Based Marketing Program Lead

**Company:** [LangChain](https://hotfix.jobs/companies/langchain)
**Location:** Remote
**Role:** Account Management
**Salary:** $165k – $200k/yr
**Experience:** 6+ years
**Skills:** Account-Based Marketing, ABM, paid social, Email Marketing, content syndication, direct mail, Event Marketing, CRM, 6sense, demandbase, multi-touch attribution, pipeline analytics, B2B Marketing
**Posted:** 2026-08-04

> Own the account-based marketing strategy for strategic accounts, partnering with sales to execute high-touch omnichannel campaigns and generate pipeline. The role requires 6–8 years of ABM experience, strong cross-functional influence, and data-driven campaign measurement.

## Job Description

## Responsibilities
- Own the account-based marketing strategy for the Strategic segment and be accountable for generating and accelerating pipeline.
- Partner with sales teams to define an Ideal Customer Profile (ICP) and select target accounts and contacts.
- Build and execute 1:1 and 1:few omnichannel campaigns across email, custom landing pages, paid social, advertising, content syndication, direct mail, and events.
- Collaborate with sales representatives and SDRs to synchronize outreach and share account insights.
- Tailor messaging and assets to the specific business pain points of buying committees.
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events.
- Measure pipeline growth, target reach, and return on investment using marketing tools and CRMs.
- Influence priorities across field marketing, demand generation, and product marketing based on Strategic-segment needs.
- Partner with partner marketing and channel partners on co-marketing initiatives.

## Requirements
- 6–8 years of experience in an account-based marketing role in a high-growth environment.
- Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across multiple channels.
- Experience generating pipeline directly for a sales organization.
- Track record of influencing cross-functional teams.
- Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages.
- Comfort using pipeline and campaign performance data to make decisions.

## Nice to Have
- Experience with ABM platforms such as 6sense or Demandbase.
- Experience with multi-touch attribution tooling.
- Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category.

## Compensation and Benefits
- Annual salary / OTE range: **$165,000–$200,000 USD**.
- Variable compensation for relevant roles, meaningful equity, benefits, and perks.
- Medical, dental, and vision coverage.
- Flexible vacation.
- 401(k) plan.
- Life insurance.
- Meals on in-office days in the US.

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