# Senior Growth Manager, Global Cross-Sell (Hybrid in NYC)

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY
**Role:** Growth Marketing
**Experience:** 7+ years
**Skills:** SQL, Excel, ABM, Paid Ads, Webinars, Direct Mail, Lifecycle Email, Marketing Analytics, Demand Generation, Cross-Sell Strategy
**Posted:** 2026-04-23

> Owns cross-sell revenue strategy and pipeline for Global product suites in B2B SaaS. Leads full-funnel marketing campaigns across channels, drives execution with cross-functional teams, and optimizes for revenue impact using data and analytics. Requires 7+ years growth experience.

## Job Description

## Responsibilities
- Own cross-sell pipeline numbers for Global product suites and target account activation metrics. Act as the senior point-person accountable for Global XS growth.
- Develop and lead strategy for integrated marketing campaigns across channels (webinars, ebooks, paid ads, field events, direct mail, ABM, PLG initiatives, outbound sales activations). Identify repeatable, scalable campaigns and project manage scaling across international geos.
- Drive end-to-end campaign execution: define audiences and triggers, manage copy and creative development, launch, test, and iterate. Build and scale evergreen, trigger-based programs and multi-touch nurture campaigns, optimizing budget allocation to high-ROI channels.
- Collaborate with content, brand, product marketing, performance marketing, sales, SDRs, analytics, and marketing ops to develop, execute, and optimize campaigns, driving cross-functional alignment.
- Report on performance to leadership and stakeholders, surface insights, flag what's working/not, and align on progress against targets.

## Requirements
- 7+ years in fast-paced, analytical role (strategy, operations, product management, or growth) with proven track record driving measurable business impact in B2B/SaaS hyper-growth environment.
- Exceptional data and analytical skills: translate quantitative data (**SQL**, **Excel**) and qualitative observations into actionable strategy.
- Business-first mindset: think in revenue, pipeline, retention; apply marketing channels (paid ads, webinars, direct mail, **ABM**, lifecycle email) to hit outcomes.
- Bias to action and end-to-end ownership: execute flawlessly, try new ideas, dive deep, pivot, scale.
- Superb cross-functional collaboration and communication skills across marketing, sales, revops, engineering, product, marketing ops.
- Hacker's mentality with structured problem-solving: break down ambiguous problems, combine creativity with analytical rigor.

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