# Marketing Operations Manager

**Company:** [Basis](https://hotfix.jobs/companies/basis-2)
**Location:** New York, NY
**Role:** Revenue Operations
**Salary:** $100k – $200k/yr
**Experience:** 4+ years
**Skills:** HubSpot, Salesforce, CRM, Marketing Automation, Lead Scoring, Multi-Touch Attribution, Funnel Reporting, Icp Segmentation, SQL, Analytics Tooling
**Posted:** 2026-06-04

> Build and own marketing operations systems and processes to convert marketing activity into qualified pipeline. Define ICPs, lead scoring, attribution, and lifecycle workflows while partnering across marketing, sales, and RevOps.

## Job Description

## Responsibilities
- Build Marketing Operations from the ground up, owning systems and processes that turn marketing activity into qualified pipeline
- Define and score ideal customer profiles (ICP), structure segmentation logic, build and maintain lead scoring models
- Design nurture, routing, recycling, and disqualification workflows
- Own end-to-end attribution tracking to tie spend to pipeline to revenue
- Run the operational backbone of events motion—capturing, scoring, and routing event leads
- Keep CRM and marketing automation stack clean, connected, and trustworthy
- Codify playbooks, instrument the funnel, and build reporting for leadership decision-making
- Help grow the marketing operations team as the GTM org expands

## Requirements
- 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and integrations between them
- Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
- Strong command of multi-touch attribution and funnel reporting—able to connect marketing activity to pipeline and revenue
- Bachelor's degree or equivalent practical experience
- Ability to work in office in Manhattan 5 days per week

## Nice-to-Haves
- Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)
- Experience operationalizing field marketing and events as a pipeline source
- Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch
- SQL or analytics tooling experience for self-serve reporting

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