# Activation Sales Development Representative I

**Company:** [Instacart](https://hotfix.jobs/companies/instacart)
**Location:** Remote
**Role:** Sales Development
**Salary:** $40k – $50k/yr
**Skills:** Salesforce, CRM, Sales Engagement Tools
**Posted:** 2026-02-13

> Generate new business opportunities for Instacart's Brand Partnerships team by identifying, contacting, and qualifying advertisers. Manage sales pipeline through outbound calls, emails, meetings, and KPIs using Salesforce.

## Job Description

## About the Job
- Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
- Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
- Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.
- Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
- Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.
- Ensure accurate contact mapping within the book of business and track contact movement updates.
- Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses.
- Identify opportunities to standardize materials and processes to provide high-quality support at scale.
- Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.
- Collaborate with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses.

## Minimum Qualifications
- Previous experience in a sales or business development role, preferably in the advertising industry.
- Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
- Proven track record of meeting or exceeding sales targets and KPIs.
- Excellent organizational and project management skills.
- Detail-oriented with a focus on accuracy and quality.
- Ability to adapt to a fast-paced and dynamic environment.

## Preferred Qualifications
- Strong advertising industry knowledge and understanding of CPG advertising is a plus.
- Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.

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