# Product Marketing Manager

**Company:** [Coast](https://hotfix.jobs/companies/coast)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $110k – $140k/yr
**Experience:** 2+ years
**Skills:** Product Launches, Positioning, Messaging, Lifecycle Marketing, Sales Enablement, Customer Insights, Storytelling, Cross-Functional Collaboration, Fintech, B2B SaaS
**Posted:** 2026-04-21

> Develops positioning, messaging, and go-to-market strategies for new fintech products targeting fleet businesses. Leads product launches, sales enablement, lifecycle campaigns, and content creation to drive adoption and revenue growth. Requires 2+ years in fintech with strong storytelling skills.

## Job Description

## Responsibilities
- Contribute to positioning and messaging across all channels (website, product communications, sales materials, campaigns, customer lifecycle).
- Lead and support cross-functional product launches end-to-end with Product and Sales.
- Build cross-sell and lifecycle journeys (onboarding, activation, engagement, expansion) using customer insights and metrics.
- Enable Sales and Customer Success with pitch frameworks, talk tracks, battlecards, and proof points.
- Create content: decks, one-pagers, customer stories, product walkthroughs, webinars.

## Requirements
- 2–4 years experience, including at least 2 years in fintech (B2B SaaS or payments a plus).
- Experience supporting new product launches in ambiguous environments.
- Strong instincts for messaging using customer insights.
- Familiarity with lifecycle marketing (onboarding, expansion, retention).
- Cross-functional collaboration and project management skills.
- Strong storytelling and comfort with data for value narratives and metrics.

## Compensation
**Salary range:** $110,000–$140,000 annually
**Equity:** commensurate with level
**Benefits:** Medical, dental, vision; unlimited PTO; paid parental leave; $400 accessories allowance; free lunch Fridays

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