# Senior Product Marketing Manager, Buy-Side

**Company:** [Ironclad](https://hotfix.jobs/companies/ironclad)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $155k – $195k/yr
**Experience:** 6+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning & Messaging, Sales Enablement, Competitive Intelligence, Procurement Technology, Clm, ERP Systems, Market Research, Persona Development
**Posted:** 2026-05-19

> Senior Product Marketing Manager defining and growing Ironclad’s buy-side business for procurement, sourcing, and supply chain teams. Requires 6+ years of product marketing experience with deep knowledge of enterprise procurement workflows and cross-functional GTM execution.

## Job Description

## What You’ll Do

### Shape the buy-side narrative and GTM strategy
- Develop messaging, positioning, launch plans, and core GTM materials for Ironclad’s buy-side solutions, focusing on procurement, sourcing, supplier management, and vendor contracting use cases.
- Translate product capabilities into language that resonates with procurement and business audiences.
- Build buyer personas, use cases, ICP guidance, value propositions, and competitive narratives.

### Bring market insight into product and business strategy
- Act as a voice of the market for procurement and buy-side contracting.
- Develop a strong point of view on problems procurement teams face, including contract bottlenecks, obligation management, and supplier risk.
- Clarify Ironclad’s fit within the procurement technology ecosystem.

### Equip the field to win
- Build practical, high-impact enablement for Sales and Customer Success.
- Develop sales collateral such as pitch decks, one-pagers, talk tracks, battlecards, and win-path materials.
- Support strategic customer and prospect conversations.

## What You Bring

- 6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation.
- Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products.
- Experience working closely with Product Management and cross-functional teams.
- Strong familiarity with the enterprise procurement technology stack.
- Experience marketing to multiple stakeholders in a complex buying committee.

## Skills and Competencies
- Strong strategic thinking and ability to turn ambiguous market problems into clear narratives.
- Excellent writing and communication skills.
- Strong product marketing craft across positioning, messaging, launches, enablement, competitive intelligence, persona development, and market research.
- Ability to operate with incomplete information and align stakeholders.
- Practical sales empathy.

## Nice to Have
- Direct experience in procurement, source-to-pay, supplier management, CLM, legal tech, contracting, or enterprise workflow automation.
- Experience marketing AI-powered products, contract intelligence, or agentic workflows.
- Familiarity with platforms such as Coupa, SAP Ariba, Zip, Ivalua, JAGGAER, GEP, or Oracle.
- Experience building category narratives or expanding into new buying centers.

## What Success Looks Like
- Build a clearer, sharper buy-side story and help the field pursue opportunities with confidence.
- Bring market insight back into product and GTM strategy.

## Benefits
- 100% health coverage for employees (medical, dental, vision), 75% for dependents.
- Market-leading leave policies including gender-neutral parental leave.
- Family forming support, paid time off, wellbeing stipends, mental health support.

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