# Web3 Product Marketing Manager, DEX

**Company:** [Improbable](https://hotfix.jobs/companies/improbable)
**Location:** Remote
**Role:** Product Marketing
**Skills:** Web3, Product Marketing, Go-to-Market Strategy, Product Positioning, Market Research, Onchain Trading, Decentralized Exchanges, Centralized Exchanges, Order Books, Derivatives, Perpetuals, Crypto Communities, Discord, Growth Metrics
**Posted:** 2026-07-28

> Leads positioning, launches, and go-to-market strategy for a decentralized exchange, translating onchain trading insights into messaging and growth tactics. Requires hands-on experience in Web3, trading, fintech, or product marketing, plus familiarity with derivatives, crypto communities, and adoption metrics.

## Job Description

## Responsibilities
- Own positioning and messaging across core audiences, including alpha groups, trading communities, and professional traders.
- Craft a clear differentiation story grounded in the product’s strengths.
- Simplify a technical product narrative for experienced traders and people coming onchain for the first time.
- Lead go-to-market activity for launches, product capabilities, and ecosystem features from brief through post-launch measurement.
- Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights, and market takeaways.
- Turn market intelligence into positioning, product recommendations, and growth tactics.
- Support adoption and retention through community leaderboards, yield-based rebates, and referral mechanics.

## Requirements
- Solid experience in product marketing or a related role, with meaningful hands-on experience in Web3, consumer fintech, or trading products.
- Experience with retail trading products or exchanges, including DEX or CEX environments.
- Genuine understanding of order books and derivatives or perpetuals.
- Track record of leading product launches end to end with measurable results.
- Ability to own product or protocol positioning and messaging and execute go-to-market campaigns across channels.
- Strong grasp of crypto-native culture and communities, including X, Discord, and Web3 platforms.
- Highly analytical, with comfort defining and tracking growth, retention, and adoption metrics.
- Comfortable working hands-on in a fast-moving environment with significant ownership.

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