# Enterprise Marketing Manager

**Company:** [Idme](https://hotfix.jobs/companies/idme)
**Location:** McLean, VA, Mountain View, CA
**Role:** Product Marketing
**Experience:** 3+ years
**Skills:** Marketo, Salesforce, B2B Marketing, Email Marketing, Content Marketing, Campaign Management, ABM, CRM, Marketing Automation, Project Management
**Posted:** 2026-06-16

> Hands-on Enterprise Marketing Manager executing multi-channel B2B campaigns across email, web, paid, and content. Partners with Sales, PMM, and Field Marketing to drive pipeline for enterprise verticals.

## Job Description

## Responsibilities

### Integrated Campaign Execution
- Build and ship multi-channel campaigns (email, web, paid, organic) from brief to launch in partnership with Product Marketing and Field Marketing.
- Own the integrated campaign calendar.
- Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence.

### Content & Email Production
- Draft and edit short-form marketing copy: emails, landing pages, social posts, ad copy, and sales enablement collateral.
- Turn vertical messaging from Product Marketing into deployable, on-brand assets across channels.
- Maintain the marketing content library and keep messaging consistent across campaigns and verticals.

### Sales & Field Marketing Support
- Build campaign extensions of Field Marketing's event programs — pre-event nurtures, on-site follow-ups, post-event content tracks.
- Support Sales with one-off enablement: email templates, follow-up sequences, vertical-specific one-pagers and decks.
- Help operationalize ABM plays in partnership with Sales and MarOps as the motion matures.

### Measurement & Optimization
- Track campaign performance against pipeline, engagement, and conversion KPIs.
- Run A/B tests on subject lines, CTAs, and creative; document what works and share back to the team.
- Surface insights to Product Marketing and leadership; recommend next-quarter optimizations.

## Qualifications
- 3–6 years of B2B marketing experience, ideally at a high-growth SaaS or technology company.
- Hands-on experience with marketing automation (Marketo) and CRM (Salesforce).
- Comfort running campaigns across at least three of: email, web, paid social, organic social, content, or events.
- Project management chops — able to ship across overlapping deadlines and competing stakeholders.
- Excellent collaborator. Partners well with Sales, PMM, Field Marketing, and Design.
- Bachelor's degree or equivalent experience.
- Bonus: experience marketing to Public Sector, Healthcare, or other regulated industries.

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