# Brand & Motion Designer

**Company:** [Gusto](https://hotfix.jobs/companies/gusto)
**Location:** Denver, CO, New York, NY, San Francisco, CA
**Role:** Brand Design
**Salary:** $146k – $222k/yr
**Experience:** 6+ years
**Skills:** Motion Design, Figma, Adobe Creative Cloud, Cavalry, Rive, Lottie, Typography, Color Theory, Brand Identity, Ai Creative Tools, Animation, Design Systems
**Posted:** 2026-09-01

> Senior individual contributor designing brand and motion work across launches, campaigns, events, and digital channels. Requires 6+ years of experience, strong visual design judgment, motion expertise, and the ability to direct AI-assisted creative production.

## Job Description

## Responsibilities
- Design and execute visual and motion work for product launches, product education, brand campaigns, events, and digital channels.
- Design and evolve brand systems, including motion guidelines, templates, and guardrails.
- Establish animation principles and patterns that extend the visual identity into dynamic and digital formats.
- Direct and evaluate AI-generated creative work, defining what is on-brand and what meets the quality standard.
- Use AI tools to explore concepts, iterate quickly, and improve deliverable quality.
- Partner with creative, marketing, product, and growth teams from concept through delivery.
- Build repeatable templates and workflows for faster, high-quality production.
- Maintain cohesive brand integrity across deliverables, including AI-assisted work.

## Requirements
- 6+ years of experience in brand design, visual design, and motion design.
- Portfolio demonstrating brand identity, product marketing, campaigns, digital content, and creative thinking; include examples of AI-assisted work and related decisions.
- Strong design judgment across typography, color, composition, and motion direction.
- Expert proficiency in motion design principles and tools, including Figma, Adobe Creative Cloud, Cavalry, Rive, and Lottie.
- Demonstrated perspective on directing AI in creative work, overriding unsuitable output, and maintaining high creative standards.
- Ability to move between brand-defining projects and fast-turn executional work.
- Strong collaboration skills across creative, production, marketing, and product teams.
- Maker mindset and interest in improving creative processes.
- Experience developing or contributing to standards for AI-assisted production, including guardrails, evaluation criteria, or workflows.

## Compensation
- $146,000–$183,000 per year in Denver and most remote locations.
- $177,000–$222,000 per year in San Francisco, Seattle, and New York.
- Compensation varies based on experience, expertise, and location.
- Full-time employees receive benefits and equity compensation.

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