# Marketing Manager, UKI

**Company:** [Bazaarvoice](https://hotfix.jobs/companies/bazaarvoice)
**Location:** London, United Kingdom
**Role:** Growth Marketing
**Salary:** £75k – £80k/yr
**Experience:** 5+ years
**Skills:** B2B Marketing, Regional Marketing, Demand Generation, Integrated Marketing, SaaS, Marketo, Salesforce, Digital Marketing, Content Marketing, Lifecycle Marketing, Account-Based Marketing, Marketing Analytics
**Posted:** 2026-07-22

> Owns the UKI regional marketing strategy, partnering with sales and revenue teams to drive pipeline, revenue, acquisition, retention, and customer growth. Requires 5–8+ years of B2B marketing experience, strong commercial judgment, and hands-on expertise across marketing channels and revenue technology.

## Job Description

## Responsibilities

- Own the UKI marketing strategy and regional plan, aligning activity to business priorities, pipeline goals, and revenue outcomes.
- Partner with sales leadership to translate commercial targets into a marketing approach across target segments, accounts, and customer opportunities.
- Collaborate across sales, marketing, SDR, and customer success to coordinate the full buyer and customer journey.
- Own marketing’s contribution to regional pipeline and revenue, with accountability for performance, ROI, and continuous optimisation.
- Build and execute integrated full-funnel campaigns spanning awareness, demand creation, pipeline acceleration, customer retention, and expansion.
- Lead the UKI channel mix across digital, content, events, paid, lifecycle, and account-based activity.
- Localise global campaigns for UKI market needs and create region-specific programmes where appropriate.
- Use data, insight, and market context to assess performance, identify opportunities, and recommend investments.
- Work cross-functionally with global marketing and EMEA stakeholders to represent UKI priorities in planning and execution.
- Maintain a strong understanding of the UKI market, customer needs, competitive dynamics, and sales challenges.

## Requirements

- 5–8+ years of experience in B2B marketing, with strong experience in regional marketing, demand generation, or integrated marketing roles within SaaS or high-growth technology businesses.
- Proven experience building and executing marketing plans that drive pipeline, revenue contribution, and measurable business outcomes.
- Strong commercial mindset and ability to align marketing strategy with sales priorities and business growth goals.
- Experience working closely with sales teams and cross-functional revenue teams.
- Experience owning acquisition and retention marketing across the buyer and customer lifecycle.
- Ability to operate across multiple channels and programme types.
- Comfort using data to shape strategy, optimise performance, and communicate impact to senior stakeholders.
- Hands-on experience with core marketing and revenue technology, such as Marketo, Salesforce, and reporting platforms.
- Strong knowledge of the UKI market; familiarity with Nordic markets is useful.
- High ownership mentality, strong pace, and willingness to work hands-on when needed.
- Fluency in English.
- Full authorisation to work in the UK without restriction.

## Compensation

- Salary: £75,000–£80,000

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